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  3. Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the

Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the

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问题     Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities【B1】______it operates, and by federal and local governments. Public image is controllable 【B2】______ considerable extent, just as the product, price, place, and promotional efforts are.
    A firm’ s public image plays a vital role in the 【B3】______ of the firm and its products to employees, customers, and to such outsiders【B4】______stockholders, suppliers, creditors, government officials, as well as【B5】______special groups. With some things it is impossible to【B6】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, 【B7】______it will undoubtedly find【B8】______from employees who see their jobs 【B9】______. On the other hand, high quality products and service standards should bring almost complete approval,【B10】______low quality products and【B11】______claims would be widely looked down upon.
    A firm’s public image, if it is good, should be treasured and protected. It is a valuable【B12】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily【B13】______or imitated by competitors. Such an image may enable a firm to【B14】______higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most【B15】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price-earnings【B16】______than other firms in the same industry with such a good reputation and public image.
    A number of factors affect the public image of a corporation.【B17】______include physical【B18】______, contacts of outsiders【B19】______company employees, product quality and dependability, prices【B20】______to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【B20】
选项 A、relative
B、related
C、reliable
D、reconcilable
答案A
解析 考查词语搭配与语义辨析。relative意为“有关系的，相对的，比较而言的”，relative to意为“相对于”，代入句中，表示“能与同行竞争者相抗衡的价格”，符合语境，因此答案为A．relative。related“叙述的，讲述的，有关系的”；related to“与…有关的”；reliable“可靠的，可信赖的”；reconcilable“可和解的，可调和的”，均不符合题意。
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