首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
admin
2016-06-10
41
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’ s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者)with the message that there were fewer calories (热量单位, 卡路里) in every slice. It turned out that the bread was not dietetic(适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’ s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as Well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
It can be inferred from the passage that a smart consumer should______.
选项
A、think carefully about the benefits described in the advertisements
B、guard against the deceiving nature of advertisements
C、be familiar with various advertising strategies
D、avoid buying products that have strong emotional appeal
答案
A
解析
题干意为“从文章中可以推断出,一个聪明的消费者应该…”。由最后一段可以看出消费者在消费的时候要头脑清醒,结合自身情况,聪明的消费者应该会仔细考虑广告里描述的优点。故选A。
转载请注明原文地址:https://kaotiyun.com/show/jliK777K
本试题收录于:
大学英语三级A级题库大学英语三级分类
0
大学英语三级A级
大学英语三级
相关试题推荐
AlongwiththegrandviewoftheGreatWall,travelerstoPekingshouldn’tmisstryingthePekingRoastedDuck.Toenjoythefam
Microcomputersarealsoknownas______.Accordingtothepassage,manypeoplecanuse______atthesametime.
TheEnglishteacherbecameangry,becauseofher(absent)______fromschoolforseveraldays.
A、Personnelmanager.B、Engineer.C、SecretarytoGeneralManager.D、Salesman.C该题为逻辑推理题。从Amy的回答“Iworkedfirstasasecretaryto
HisoralEnglishwassopoorthathefonditimpossibletomakehimself______.
A—profitmarginB—trademarkC—seaworthyexportpackingD—certificateoforiginE—qualityasperbuyer’ssampleF—exportdeclara
A—profitmarginI—settlementonaccountB—trademarkJ—retailpriceC—seaworthyexportpackingK—findareadymarketD—certifica
Thehumanbraincontains10thousandmillioncellsandeachofthesemayhaveathousandconnections.Suchenormousnumbersused
Theoutputofourcompanythismonthis______thatoflastmonth.
Whyarescientistssurprisedbythefindingsintheirnoisestudy?Whenthewritersayswecannotreturntothegoodolddays,
随机试题
计划的适应性要求()
下列食物中富含最理想的天然优质蛋白质的是
医疗机构违反药品管理法规定,给用药者造成损害的,应当依法
男性,70岁。患“哮喘”病30余年,冬季为重、平素身倦乏力,气息短促,动则汗出,舌质淡,脉细无力。某医师欲用灸法施治,可采用
评标委员会完成评标后,应向()提出书面评标报告。
银行吸收存款,集中社会上闲置的资金,又通过发放贷款,将集中起来的货币资金贷放给资金短缺部门,这是银行的()职能。
我国古代的“六艺”可以说是最早的活动课程。()
轿车:汽车
关于NetWare文件系统的描述中,正确的是______。
Afterretirementfrommedical,mywifeandIbuiltourhomeinagatedcommunitysurroundedbyyachtclubsandgolfcoursesonH
最新回复
(
0
)