首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their
For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their
admin
2019-08-04
34
问题
For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their store. Now Dale Air, a leading firm of aroma consultants, has been approached by Barclay’s Bank to develop suitable artificial smells for their banks. Researchers have suggested that surrounding customers with the ’ smell of money’ will encourage them to relax and feel optimistic and confident about a bank’s security and professionalism.
However, before a smell can be manufactured and disseminated through air conditioning systems into banks, it must be identified and chemically analysed, and this has proved to be difficult. The problem is that banknotes and coins tend to pick up the smell of their surroundings, so cash that has been sitting in a cash register at a fishmonger’s will smell of fish, and banknotes used to pay for meals in restaurants will tend to smell of other types of food.
It may be a challenge, but aroma experts have little doubt that the use of an artificial smell of money will be an effective form of subconscious advertising. Lunn Poly, a British travel company, introduced the smell of coconuts into its travel agencies and saw a big increase in spending by holiday makers.(74)
Many cafes now have machines that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack.
Even prestige car maker Rolls-Royce sprays the inside of its cars to enhance the smell of the leather seats.
’ The sense of smell is probably the most basic and primitive of all human senses,’ explains researcher Jim O’reiordan. ’ There is a direct pathway from the olfactory organs in the nose to the brain. ’(75)
It is certainly true that most people find certain smells incredibly evocative, and that these smells stir up memories and feelings in a way that few other stimulants can rival.
It is a phenomenon marketing consultants have long recognized, but until recently have been unable to harness. ’ We’ve made great progress but the technology of odour production is still in its infancy,’ says O’reiordan.
Shoppers are aware of the effect smells have on their spending.
选项
A、TRUE
B、FALSE
答案
B
解析
文章中只是指出很多商家利用不同的气味来刺激顾客消费,但并未提及消费者意识到气味对他们消费的影响,此外从第三段首句提到的“subconscious advertising”,可知气味是一种潜意识下的广告方式,因此题干有误。
转载请注明原文地址:https://kaotiyun.com/show/jvjK777K
本试题收录于:
D类竞赛(专科)题库大学生英语竞赛(NECCS)分类
0
D类竞赛(专科)
大学生英语竞赛(NECCS)
相关试题推荐
A.decreasingB.underlinesC.deliveredD.missionsE.becauseF.putoffG.demand
A.decreasingB.underlinesC.deliveredD.missionsE.becauseF.putoffG.demand
A.fightingB.subjectsC.certainlyD.questionE.resultinF.furtherG.appearance
A.rootB.controlC.subjectsD.howeverE.realityF.sharpG.intenseH.measu
Youaredoingaminiresearchprojectonpeople’sdonationtocharity.Thefollowingaresomeusefulmaterials.Writeareporto
(1)Inundatedbymoreinformationthanwecanpossiblyholdinourheads,we’reincreasinglyhandingoffthejobofremembering
(1)WhenDenisHennequintookoverastheEuropeanbossofMcDonald’sinJanuary2004,theworld’sbiggestrestaurantchainwas
Formanyyearslargesupermarketshavebeenencouragingustospendmoneybypumpingthesmelloffreshly-bakedbreadintotheir
Formanyyearslargesupermarketshavebeenencouragingustospendmoneybypumpingthesmelloffreshly-bakedbreadintotheir
Therewasanencouraging______totheappealforcontributiontolastyear’sFloodReliefFund.
随机试题
网格分析比较常用的功能有()。①计算公共设施的供需负荷;②坡度、坡向、日照强度的分析;③地形的任意断面图生成;④可视性检验;⑤工程填挖方计算;⑥根据点状样本产生距离图、密度图
数字同步网传送定时基准信号的传输介质不应采用()。
助听器
以下不属于银行公司信贷产品的特点的是()。
关于总会计师性质与地位的下列表述中,符合会计法律制度规定的有( )。
下列各项中,不符合《中华人民共和国劳动合同法》的是()。
根据下列资料,回答下列问题。以下是央行2015年年初公布的2014年金融统计数据报告。①2014年人民币贷款增加9.78万亿元,外币贷款增加582亿美元。2014年12月月末,本外币贷款余额86.79万亿元,同比增长13.3%。月末人民币贷款余额8
"Beforetheoperation,IwouldlookatsomeoneandallIcouldseefortheirfacewasjelly,"saysJonathanWyatt"Now,Icanse
Accordingtothepassage,apersonwhoisnotwillingtochangehismindandhardtodealwith,probablysleeps______.Whicho
Four-year-oldchildrenambeingtestedfortheirabilitytorecognizesimplewordsandlettersinthe【B1】______.Theyarealsob
最新回复
(
0
)