首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Narrator Listen to part of a conversation between to students. Now get ready to answer the questions. You may use your notes to
Narrator Listen to part of a conversation between to students. Now get ready to answer the questions. You may use your notes to
admin
2013-08-12
31
问题
Narrator
Listen to part of a conversation between to students.
Now get ready to answer the questions. You may use your notes to help you. answer.
Why does the woman think that marketing can sometimes shape consumers’ needs and wants?
Narrator
Listen to part of a conversation between two students.
Anna Hi, Jack.
Jack Hi, Anna.
Anna Are you free now?
Jack Not too busy. What can I do for you?
Anna I wanna discuss with you on the lecture the professor gave at the last class.
Jack Oh, that was an interesting lecture, wasn’t it ?
Anna Yeah, that is why I am still thinking about his views.
Jack So, what is your opinion on the topic of marketing?
Anna Marketing merely reflects the needs and wants of consumers. Marketing deals with identifying and meeting human and social needs. Successful goods, including products and services, are those that are demanded or needed by consumers. That is the summary of the views in our textbook. Is that right?
Jack Er, those are the views in our teaching materials.
Anna Well, I think that marketing can sometimes shape consumers needs and wants. It helps us in making major decisions like what car to buy; what realtor to use; to not so major decisions like what computer to buy, where to shop for clothes, groceries etc.
Jack Uh...for instance...
Anna [regaining train of thought]
Er, the marketer that uses the catchiest phrases; the funniest ads; the latest music in their ads and or the coolest celebrities in their ads, are usually the ones that get our attention... We tend to buy for some of these reasons, and so this proves that our needs are shaped by marketing.
Jack Uh... [thinking]
Hmmm...that sounds reasonable.
Anna So...
Jack But, I think buying from one retailer over another, because their marketing is better or more convincing is not saying that the marketer is shaping or creating a need though.
Anna Oh? Why?
Jack The need or want is established already in the buyers mind. It is up to the marketers to make their product stand out among the competition, so that you, satisfy your need with their product.
Anna Uh... [thinking]
Er...although marketing has been defined as satisfying customer needs and wants, I tend to agree with the critics. Marketers sometimes have "tremendous" swaying powers on encouraging consumers to spend more money than they should on goods or services that they simply do not need.
Jack That is interesting, go on.
Anna You see, I don’t need a new computer, but Microsoft has a more updated one that’s much faster and "it will make my life so much easier"(so they say). I have a 1999 Mazda. It runs fine, but the advertisement for the new 2005 Mazda is sticking in my mind. Will I buy that new Mazda 626, hmmm?
Jack Excellent. You seem to have thought about the topic deeply. Next class, you can discuss it with the professor, then we can hold a debate.
Anna [leaving]
Great. I think other students will also be excited to discuss the topic. I wanna go to the library to find reference books for the discussion. Bye!
Jack Okay, bye!
Now get ready to answer the questions. You may use your notes to help you answer.
7. Why does Anna go to see her classmate?
8. Why does the woman think that marketing can sometimes shape consumers’ needs and wants?
9. What is Jack’s suggestion for the next business class?
Listen again to part of the conversation. Then answer the question.
Jack
But, I think buying from one retailer over another, because their marketing is better or more convincing is not saying that the marketer is shaping or creating a need though.
Anna
Oh? Why?
10. Why does Anna say this?
Anna
Oh? Why?
Listen again to part of the conversation. Then answer the question.
Jack
Excellent. You seem to have thought about the topic deeply. Next class, you can discuss it with the professor, then we can hold a debate.
11. What can be inferred about Jack?
选项
A、She realizes that marketers can use strategies to influence customers.
B、She finds out that the latest music and the coolest celebrities are attractive.
C、She is worried that the marketers control customers’ demands.
D、She realizes that phrases and advertisements can attract customers’ attention.
答案
A
解析
本题为细节题,考查考生能否听懂并记住听力材料中明确表述的细节或事实。题目问:为什么女生认为营销有时可以引导消费者的需要和需求?从对话可知她之所以这样认为,是因为商家利用各种手段来影响人们去购买本不打算购买的东西,所以选A。
转载请注明原文地址:https://kaotiyun.com/show/k9fO777K
0
托福(TOEFL)
相关试题推荐
Whenisthedeadlineforhandingindissertations?Thelibraryhasa______forgettingbooksbackfromotherstudentsifyoun
Completetheform.WriteNOMORETHANTHREEWORDSforeachanswer.PERSONALDETAILSFORMName:Mary【T6】______Address:Flat2【T
Completethelecturenotes.UseNOMORETHANTHREEWORDSforeachanswer.PurposeoftheminilectureToexperience【T32】______
STUDENTBANKINGNote:Maynotbeallowedallfacilitiesgiventoresidentstudents.FundingMustprovide【T14】______.Icans
STUDENTBANKINGNote:Maynotbeallowedallfacilitiesgiventoresidentstudents.FundingMustprovide【T14】______.Icans
WhichTWOofthefollowingcanyougetadviceaboutfromtheUnion?(A)immigration(B)grants(C)medicalproblems(D)personalpro
CircleTHREElettersA-F.WhatdoesCharlessayabouthisfriends?(A)Hemetthematonestageonthetrip.(B)Theykeptallthe
Whatproblemsdothespeakersidentifyforeachexperiment?ChooseyouranswersfromtheboxandwritethelettersA-Hnexttoq
A、Writingherthesiswaseasierthanshethoughtitwouldbe.B、Sheintendstoworkonherthesisduringhervacation.C、Sheint
THESENSEOFSMELL1Smellisthemostdirectofallthesenses.Itisthoughttobetheoldestsenseintermsofhumanevolut
随机试题
从会计核算软件的发展过程来看,经历了()三个阶段。
阿尔蒙德认为,个人对于自身在整个政治过程中所具有的影响力的看法属于()。
病人急性呕血800ml,血压:80/54mmHg,脉搏:128次/分,呼吸:32次/分,首先应采取的处理是
关于正常人胰液的叙述,下列哪项是错误的
仙鹤草性平,应用广泛,除收敛止血、止痢、截疟外,又能()。
如图2所示,该作品展示的是()。
“中国将始终不渝走和平发展道路。”这一论断意味符(),
APEC
中国特色社会主义法律体系的特征包括()
A、年纪大B、爱说话C、没能力D、没经验D原因有两个:年龄小、没经验。所以选D。
最新回复
(
0
)