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  3. Cash, credit or debit? You may one day have far more choices to make at the checkout counter. A group of big retailers, includin

Cash, credit or debit? You may one day have far more choices to make at the checkout counter. A group of big retailers, includin

admin2014-04-20  39
问题     Cash, credit or debit? You may one day have far more choices to make at the checkout counter. A group of big retailers, including 7-Eleven, Best Buy, CVS and Wal-Mart, said on Wednesday that they were forming a company that would offer a way for customers to pay for purchases with their smartphones, joining a wide array of businesses seeking a piece of this market.
    Other than announcing the formation of the payment network, to be called Merchant Customer Exchange, the companies gave few details about how their mobile system would work or when it would be released. They said that their payment application would be available for virtually any smartphone, and that it would use a secure technology to process transactions. Fourteen companies so far have agreed to help develop the mobile wallet system, and more are expected to join the alliance later.
    Michael A. Cook, vice president and assistant treasurer of Wal-Mart, said the merchants in the group, which have $ 1 trillion in annual sales, knew people’s shopping habits and payment preferences, so it made sense for them to work together.
    The announcement came a week after Starbucks said it was teaming up with Square, a start-up company that lets people make purchases with their smartphones. Howard D. Schultz, chief executive of Starbucks, joined Square’s board. Some speculated that this partnership risked alienating other big retailers, by giving Starbucks influence over how Square’s payment system was developed. In addition to Square and similar start-ups, many types of businesses are hoping to make a grab at the mobile wallet market, including phone carriers, credit card companies and big tech companies like Google and Microsoft.
    While competition in a market is typically a good thing, giving consumers many different options to make a mobile payment could leave them baffled. Charles S. Golvin, a Forrester analyst who focuses on mobile technology. said that in order for a mobile wallet product to gain at traction, it would need to be an open system that allowed customers to pay for anything, anywhere.
    Mr. Golvin said the newly announced merchants’ payment network seemed as if it could gain traction with customers who shop regularly at the businesses that are part of the group. But he added that it did not seem likely to generate a compelling product that would give the idea of mobile payments the push it needed. " It does not strike me as a driver for the fundamental shift to mobile payments that the industry at large is counting on," he said.  
Mr. Golvin’s attitude towards the newly announced payment network can be described as______.
选项 A、barely interested
B、openly critical
C、basically approved
D、strongly admiring
答案C
解析 态度题。戈尔万对新移动支付系统的评价集中出现在最后一段。特别应注意转折词But。在此之前，戈尔万先表示了对这个系统的肯定，认为它“could gain traction customers who shop regularly at thebusinesses that are part of the group”，而在But之后也谈到了它的影响力并没有达到能够成为“a driverfor the fundamental shift to mobile payments”的水平。综合看来，他对这个系统基本表示肯定，并略有些不满，在程度上只有[C]最为恰当。首先可以排除[A]，如果戈尔万对这个系统几乎不感兴趣，就没有必要对它发表这么多的看法。戈尔万虽然认为了这款产品还没有达到业内所需要的根本性变革的程度，但并不能算是公开表示批评，因此[B]表述不恰当。[D]完全忽视了转折词后戈尔万的评价，一边倒地认为他赞赏这款产品，与原文不符，因此也不正确。
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