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Dim lighting is usually associated with relaxation, and winding down after work. But scientists now claim that by harnessing the
Dim lighting is usually associated with relaxation, and winding down after work. But scientists now claim that by harnessing the
admin
2015-09-24
10
问题
Dim lighting is usually associated with relaxation, and winding down after work. But scientists now claim that by harnessing the subduing effect on emotions caused by dim lights.
Therefore, by dimming the lights, people become more rational, negotiate better and are therefore able to make better decisions.
Alison Jing Xu, assistant professor of management at University of Toronto Scarborough and Apama La-broo of Northwestern University, made the findings by examining the link between lighting and human emotion, Psych Central reported.
Participants in the study were asked to rate under different lighting settings subjects including the spici-ness of chicken-wing sauce, how aggressive a fictional character was being, how attractive someone was and the taste of two juices. All of their reactions were intensified in bright light, a phenomena which Professor Xu attributes to the body perceiving light as heat, which can trigger emotions.
"Bright light intensifies the initial emotional reaction we have to different kinds of stimulus including products and people, " she said.
In fact, they found that bright light intensifies feelings so dramatically that people prone to depression "actually become more depressed "on sunny days, according to Professor Xu.
Professor Xu said, " Marketers may also adjust the lightening levels in the retail environment, according to the nature of the products on sale. "
" If you are selling emotional expressive products such as flowers or engagement rings it would make sense to make the store as bright as possible, " she said.
The researchers found that participants in the study______in the bright light.
选项
A、wakened their emotions
B、controlled their emotions
C、enhanced their emotions
D、remitted their emotions
答案
C
解析
根据文章第六段及第四段可知,研究中所有参与者的情绪在明亮的灯光下都很强烈。A项意为“减弱情绪”、B项意为“控制情绪”、C项意为“增强情绪”、D项意为“缓和情绪”。所以本题的答案选C。
转载请注明原文地址:https://kaotiyun.com/show/knQq777K
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