首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
How many jobs are likely to be lost at Vie Vitale? How does Vie Vitale intend to win back its market leadership?
How many jobs are likely to be lost at Vie Vitale? How does Vie Vitale intend to win back its market leadership?
admin
2010-01-11
99
问题
How many jobs are likely to be lost at Vie Vitale?
How does Vie Vitale intend to win back its market leadership?
(A = Alex S = Sophie)
A: Job losses are expected at the Manchester plant of the beauty products manufacturer, Vie Vitale, Sophie Jones has been following the story and is in our Manchester studio. Good morning, Sophie.
S: Good morning, Alex.
A: So, job losses, Sophie? How are things going? We’ve been hearing reports of up to 300 jobs going.
S: Well, if Vie Vitale does go ahead with restructuring and that includes the disposal of its manufacturing base, then as many as 200 of the 500 jobs here are far from guaranteed.
A: And where exactly will these cuts be made, Sophie?
S: Well, most would almost certainly be in the manufacturing division. This is an area Vie Vitale wants to get out of completely. And if this happens, then it would have serious consequences for jobs in distribution. However, the company wants to focus on its product development, so there’s unlikely to be any losses there. At least, that’s what the company’s saying this morning.
A: So very little good news there. But why should the company suddenly find itself in such a difficult position?
S: Well, the health and beauty retail sector is still as fashionable as ever and has attracted a lot of new companies to the market. The sad truth is, though, that these new companies now have equally good if not better ideas at the same kind of price. And I think this is the fundamental problem. And last year, La Face, the French manufacturer, brought out a new range again, very similar types of products, very similar sorts of ideas.
A: So how well are La Face doing?
S: Well, actually, they haven’t been doing that well either. In fact, only last week they announced they’re no longer going to focus on their own retail outlets, but rather on the mail order side of the business instead. They’re also considering selling through department stores, but nothing’s been confirmed yet. So Vie Vitale isn’t alone in feeling incredible pressure.
A: Well, it sounds like the problem they’re all having is that it’s getting quite crowded. So what does all this mean for Vie Vitale’s share price?
S: Well, if we look at the share price over the last year, you can see that although it started high at the beginning of the year and looked steady in the first six months, there’s been a huge drop since then, reaching its lowest point last week where the City really lost confidence in what they were doing.
A: Right. Now, Vie Vitale’s corporate image used to be unique, didn’t it? So how are they planning to establish themselves as the market leader once more?
S: Well, Alex, they’re not giving away too many details just yet, but it seems they’re intending to refresh up their shops and update their corporate look. You know, all their packaging. There’s certainly no news of any new product lines or any change in their basic values.
A: But what about the number of shops? Any change there, Sophie?
S: Well, in fact, what they’re doing is buying franchises back. They feel that if they’re in control of their shops, they’re in control of their corporate image. We’ve heard nothing about shop closures.
A: So how many of their shops do they now own?
S: Well, they started the process a few months ago and they’ve now regained control of all their French outlets, and they should have ownership of all their German shops by early next year. As there are more outlets in the UK, it’ll take a bit longer here. I think the name of the game is definitely going to be control.
选项
A、By bringing out new products
B、By changing its basic approach
C、By modernizing its image
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/knzO777K
本试题收录于:
BEC中级听力题库BEC商务英语分类
0
BEC中级听力
BEC商务英语
相关试题推荐
TASKONE--THEJOBOFTHESPEAKER•Forquestions13-17,matchtheextractswiththejobs,listedA-H.•Foreachextract,decidew
TASKONE--THEJOBOFTHESPEAKER•Forquestions13-17,matchtheextractswiththejobs,listedA-H.•Foreachextract,decidew
•Youwillhearapublicrelationsmanagertellingaboutthewaytommonthecharm.•Asyoulisten,forquestions1-12,complete
•Youwillhearapublicrelationsmanagertellingaboutthewaytommonthecharm.•Asyoulisten,forquestions1-12,complete
TASKONE--THELISTENEROFTHETALK•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,deci
Whatkindofbusinessisthiscompanyengagedin?
ACertainproductswentoutoffashion.BThepersonislateforthemeeting.CItisdifficulttodemonstrateanew
1.ThecomputersessionhasbeenmovedtoRoom110andthe______willnowbeheldinRoom201.2.TeamLeadersaretotakekeysa
1TheNationalFinanceSectionannouncedtodaythatitisloweringthe............onsavingsbonds.2The............pointdecli
Readthistexttakenfromtheresultsofasurveyonemployees’prioritiesatworkintheUK.Choosethebestsentencefromthe
随机试题
生产强度指的是某一台设备单位特征几何量的()。
毛泽东比较全面总结农业合作化运动基本经验的报告是()
流行病学研究设计关注的一个中心问题是_______。
下述工作中,属于施工过程质量控制的是()
在下列指标中,属于杜邦分析体系起点的指标是()。
挂一个漂亮的鸟笼在房间里最显眼的地方,过不了几天,主人一定会做出下面两个选择之一:把鸟笼扔掉,或者买一只鸟回来放在鸟笼里。这就是鸟笼逻辑。这对于我们的启示是()。
下列名词与内容对应不一政的是:
2005年4月24日~27日,十届全国人大常委会第十五次会议在北京举行,审议通过的草案有
设A为二阶矩阵,α1,α2为线性无关的二维列向量,Aα1=0,Aα2=2α1+α2,则A的非零特征值为______。
Completetheformbelow.WriteNOMORETHANTHREEWORDSAND/ORANUMBERforeachanswer.Reportonabandoned
最新回复
(
0
)