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  3. For decades the market for expensive headphones was mainly limited to hi-fi fans. But【C1】________the boxy stereo system in the c

For decades the market for expensive headphones was mainly limited to hi-fi fans. But【C1】________the boxy stereo system in the c

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问题     For decades the market for expensive headphones was mainly limited to hi-fi fans. But【C1】________the boxy stereo system in the corner of the bedroom is largely a thing of the past, and young music fans listen【C2】________on portable devices, headphones have become as much of a fashion statement as the music player itself.【C3】________the first to spot the potential of this market was Dr Dre and Jimmy Iovine. In 2008 they【C4】________their Beats range of headphones, to great【C5】________. They have all but created a new product【C6】________premium-priced headphones whose sound quality is good enough,【C7】________which mainly sell on their brand image.
    Beats Electronics and its founders have proved skilled【C8】________using celebrity endorsements and product placement to【C9】________his headphones. In America the company now has almost half the market for premium-priced headphones, compared with 21％ for Bose, a longer-established maker. Beats headphones are exactly what hip-hop fans want, but might not suit opera lovers. Overall,【C10】________, they are a lot better than the earphones that come free with most portable devices.
    There is in any case a limit to how good music will sound through even the best headphones. Most of the music tracks on portable music players are in the form of mp3 audio files, in which the music has been【C11】________ to make the files smaller and【C12】________fit more of them into a【C13】________ amount of storage capacity.
    Since consumers have been persuaded, largely by Beats, that it is worth paying a high price for headphones, perhaps they could be persuaded to turn their backs on cheap mp3s and【C14】________recordings in true high fidelity.
    If sales of hi-fi recordings take off it may【C15】________ the market for really top-class headphones like those of Grado Labs, another American firm. Grado has for decades relied on reviews in specialist magazines, and word-of-mouth【C16】________from fans, to spread news of its headphones’【C17】________reproduction. In contrast to Beats, it has avoided image making it has not【C18】________since 1964 Unlike Dr Dre, then, its【C19】________are less tied to the【C20】________ tastes and fast-changing fashions of the young.
【C18】
选项 A、adjusted
B、advertised
C、succeeded
D、collapsed
答案B
解析 上文提到Beats侧重其品牌形象(brand image)，利用celebrity endorsements and product placement来宣传其产品。Grado却避免品牌化(avoided image-making)，也就意味着它不主张用广告来宣传。B项advertised“做广告”符合语义要求。根据冒号前所提的Grado“避免品牌化”的语义，只能推断该公司没有做过广告，而无法断定它没有“调整过”(A项adjusted)、“成功过”(C项succeeded)或“崩溃过”(D项collapsed)。
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