首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertisements An intelligent person will not allow himself to be influenced by advertisements. Instead, he will try to get
Advertisements An intelligent person will not allow himself to be influenced by advertisements. Instead, he will try to get
admin
2013-02-04
44
问题
Advertisements
An intelligent person will not allow himself to be influenced
by advertisements. Instead, he will try to get to know about the
【1】______ regulating them. Secondly, he will try 【1】______
to make sure whether he can believe in advertisements.
Honest advertisements can be extremely useful because they
save a lot of time and【2】______ by putting sellers in touch 【2】______
with buyers in a quick and simple way.
The dishonest advertiser hopes to sell his goods quickly
to make a large profit before【3】______ begin. 【3】______
There are also semi-dishonest advertisers who make
【4】______ for their products which they know perfectly well 【4】______
to be incapable of【5】______ 【5】______
With no advertising,【6】______ would be sold, so 【6】______
the cost of each article would be higher. The more you advertise,
the more【7】______ you can afford to sell your products. 【7】______
As advertisers become more and more expert at their work,
they appeal to all【8】______ to increase sales: greed, 【8】______
【9】______ , love of a bargain, fear of the disapproval of other 【9】______
people, etc.
However, more and more customers are also becoming
suspicious of and【10】______ to high-powered advertising. 【10】______
This is producing a deliberately modest type of advertisement. Please move on to Section B.
【10】
When you see a clever advertisement in a newspaper, do you say to yourself, "Ah, that’s good. I’d like to have one of those"? Or do you say, "What lies are they telling this time? It can’t be very good or they wouldn’t have to advertise it so cleverly?" Both types of people exist: the first are optimists; the second pessimists and realists. Then, how should one deal with advertisements?
An intelligent person will try to get as much help as he can from advertisements without allowing himself to be influenced against his own interests by them. To do this, he will find out something about the laws regulating advertising in the country in which he lives. Secondly, he will try to learn, from experience and from books, what one can believe in advertisements. When an article claims to be "the best in the world", or to offer "the best value for money in the country", is there any way of proving, or disproving, these claims? If there is not, they can simply be ignored.
Advertising can be extremely useful if they are honest. If the advertisements are true and accurate, the customers will be satisfied and will probably buy from the same firm next time and advise their friends and acquaintances to do the same. They save a lot of time and trouble by putting sellers in touch with buyers in a quick and simple way. The dishonest advertiser hopes to sell his goods quickly and to make a large profit on them before the customers’ reactions begin. He knows that no customers will buy from him a second time, that none will recommend his products to their friends. But there are also semi-dishonest advertisers who make claims for their products which they know perfectly well to be incapable of verification.
If there was no advertising, fewer goods would be sold, so the cost of each article would be higher. The more you advertise, the more cheaply you can afford to sell your products. Advertising also encourages makers to improve their goods continually. As advertisers become more and more expert at their work, they appeal to all the human emotions in the effort to increase sales: greed, jealousy, love of a bargain, fear of the disapproval of other people, fear of ill health, the desire to catch a husband, the desire to show off, and many others. But more and more customers are also becoming suspicious of and resistant to high-powered advertising. This is producing, in highly sophisticated countries, a deliberately modest type of advertisements that is intended to disarm the suspicions of sophisticates by giving an impression of absolute sincerity, or even of deliberate understatement.
选项
答案
resistant
解析
在理解的基础上,空格后的介词to对答题有提示。
转载请注明原文地址:https://kaotiyun.com/show/l4aO777K
0
专业英语八级
相关试题推荐
Britain,underaLabourgovernment,consideredditching(givingup)itsnucleardeterrentasawayofmakingcrucialsavingsto
LeavingHomeGenerally,mostpeoplehaveintheirmindsapictureoftheir"idealhome",butifyouarestudentsorpeoplej
对孩子的个性培养也是非常重要的,做父母的不要强迫孩子做不想做的事。现在的父母望子成龙,总是为孩子设计出一条光明大道,他们常根据自己的喜好规定孩子应该做什么,不该做什么,而这些规定常常并非孩子自己的煮愿,很多有特定才能的孩子在父母的设计下一无所成。我也曾想让
1)Peoplewithdiabeteshavetoomuchsugarintheirblood,soadrugthatlowersbloodsugaroughttobeagoodtreatment,right
IntheAgeofGenetics,younolongerhavetotrytocutoutsmokingorthinktwiceaboutgobblingthatcandybarinyourdeskd
IntheAgeofGenetics,younolongerhavetotrytocutoutsmokingorthinktwiceaboutgobblingthatcandybarinyourdeskd
Cancunmeans"snakepit"inthelocalMayanlanguage,anditliveduptoitsnameasthehostofanimportantWorldTradeOrganiz
EducationalValuesLifeisratherhecticforstudentsduringthefirstweekatNorthAmericanuniversities.However,students
EtonCollegeisafamous______ofUK.
随机试题
新生儿破伤风反复抽搐可造成哪些重要脏器缺氧
期货交易所总经理每届任期3年,连任不得超过()届。
基金估值核算机构拟从事公开募集基金估值核算业务的,应当向()申请注册。
风险文化,又称风险管理文化,是商业银行在经营管理活动中逐步形成的风险管理理念、哲学和价值观,一般由()几个层次组成。
普通高中开设油画课时,由于学生都是零起点,只要求做些简单的写生或临摹作业,瞿老师的方法是提高难度,激发潜能,要求学生挑战自我、经历完整的学习过程,创作一件油画作品。这一要求的理论依据是()。
Thisisnotadiet.It’sasimplewaytoloseweight.Andyoudon’tevenhavetogiveupthefoodyouloveorjoinagym.Youj
心理健康教育的主要内容包括()。
在两座“甲”字形大墓与圆形夯土台基之间,集中发现了5座马坑和一座长方形的车马坑。其中两座马坑各葬6匹马。一座坑内骨架分南北两排摆放整齐,前排2匹,后排4匹,由西向东依序摆放;另一座坑内马骨架摆放方式特殊,6匹马两两成对或相背放置,头向不一,比较特殊的现象是
比较杜威和赫尔巴特在课程理论方面的异同。
Hewasnever(i)______:hewasnothingifnot(ii)______,soheforboreforthepresenttodeclarehispassion.Blank(i)
最新回复
(
0
)