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Passage 1
Passage 1
admin
2018-01-02
33
问题
Passage 1
We understand that none of the big global challenges we face—climate change, nuclear proliferation, terrorism, humiliating poverty—can be solved without the active engagement of a prosperous and successful China. And the embrace of the digital is as vital to China today as its decision thirty years ago to take its place in the global economy. China now has a chance to open its digital door. How is media being transformed? And how can the Chinese media take advantage of that transformation?
Chinese media and entertainment companies have a remarkable opportunity to expand their international influence and revenues. That possibility was recognized in recent days by the Chinese government. I genuinely look forward to that competition, but I fear the ability of creative companies to prosper globally could be undermined by a lack of intellectual property protection domestically. There are impressive media companies emerging in China, but piracy will make it difficult for them to generate the profits at home.
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答案
我们知道我们面临诸多全球挑战:气候变化、核扩散、恐怖主义、令人羞愧的贫穷,要解决所有这些问题,离不开繁荣富强的中国的积极参与。正如30年前中国决定在世界舞台上占有一席之地那样,拥抱数字化对今日中国至关重要。今日之中国有机会开启数字化的大门。媒体如何改变? 中国媒体如何利用这样的变革?中国的媒体和娱乐公司拥有绝佳机会提升他们的影响和收入。这种可能性最近也得到中国政府的认同。我真诚期待这样的竞争。但我担心的是,那些有创造力的公司在全球的竞争能力可能会因国内知识产权保护不利而受损。有些很棒的媒体公司正在中国崛起,但盗版却使他们很难/无法在国内牟利/取得足够的利润。
解析
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