You managing director has decided that the company’s website should be improved and has asked you to consider ways of going abou

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问题     You managing director has decided that the company’s website should be improved and has asked you to consider ways of going about this.
    Look at the information below.
    Then using all your survey results, write your proposal.
    Write 120-140 words

Survey Results
    the structure has not been improved and added for three years
    there is no room to present the new product due to the limited web space
    the web of competitor is extremely attractive
    the manager of A Department and B Department argued at head office for the advertising banner
    the complaints for limited information on web have been the biggest problem this year…

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答案 Proposal on Improving Company’s Website Service Introduction The objective of this proposal is to summaries the weaknesses of the current website and recommend new services and information to be provided for the website Findings As the number of clients visiting our web has almost increased by three times in 2008 than those in 2007, it sharply decreased in 2009 due to the inflexible structure, which has not been renewed for three years. The existing website fails to meet the demand of our new information issuing. We fail to sustain the balance of web use of different departments. The complaint of our clients has reflected the threat we meet. Recommendations I think it is necessary for us to improve our services. I wish to recommend a series of online services, merging online information with data collected about individuals’ offline purchase to better promote our goods, thus remaking our website into a reliable one departing from its once-serious image.

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