首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
According to the speaker, what are convenience goods?
According to the speaker, what are convenience goods?
admin
2019-09-17
58
问题
According to the speaker, what are convenience goods?
In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods.
People do not spend much time shopping for convenience items such as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse, for example, someone has a sudden desire for an ice cream sundae on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making decisions. Buying an automobile is often done this way.
Shopping goods fall into two classes: those that are perceived as basically the same and those that are regarded as different. Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality , style and fashion will either take precedence over price, or they will not matter at all.
Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics.
Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to the consumer’s attention. The product could be something new on the market or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping.
选项
A、Commodities that people are in constant need of.
B、Goods that are convenient to use or purchase.
C、Items that people tend to buy under impulse.
D、Items that have to be bought once a week.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/lwWd777K
本试题收录于:
公共英语五级笔试题库公共英语(PETS)分类
0
公共英语五级笔试
公共英语(PETS)
相关试题推荐
WhenschoolofficialsinKalkaska,Michigan,closedclasseslastweek,themediaflockedtothestory,portrayingthetown’s2,
Thereareseveralthingsaboutmotorcyclingthattheaveragecitizendislikes.Acyclist’s(31)hassomethingtodowiththisdi
Thereareseveralthingsaboutmotorcyclingthattheaveragecitizendislikes.Acyclist’s(31)hassomethingtodowiththisdi
Whatdoesthespeakermainlydiscuss?
Whatdoesthespeakersuggestthatthestudentsshoulddoduringtheterm?
Theworryaboutsaltisthatitmay(31)highbloodpressure.Chemically,salt(32)ofsodiumandchlorideions,bothof(33)ar
Theworryaboutsaltisthatitmay(31)highbloodpressure.Chemically,salt(32)ofsodiumandchlorideions,bothof(33)ar
Theworryaboutsaltisthatitmay(31)highbloodpressure.Chemically,salt(32)ofsodiumandchlorideions,bothof(33)ar
Theworryaboutsaltisthatitmay(31)highbloodpressure.Chemically,salt(32)ofsodiumandchlorideions,bothof(33)ar
Theworryaboutsaltisthatitmay(31)highbloodpressure.Chemically,salt(32)ofsodiumandchlorideions,bothof(33)ar
随机试题
如果一切信息都在证券价格中反映出来,这样的证券市场被称为()
糖原合成时,每增加1分子葡萄糖残基需消耗
最可能的诊断是首选的治疗是
腰椎穿刺术可用于()。
施工图预算、招标标底由( )构成。
职业道德的出发点和归宿是()。
决定作为公文种类之一,其内容必须做到()。
我国已经进入老龄化社会,老龄化不仅意味着人口老年负担系数不断提高,同时也意味着劳动投入的减少。面对我国老龄化这一不争事实,延迟退休年龄可以大大减缓劳动力总量的不足。如果以下各项为真,最能削弱上述观点的是()。
(1)Howlivingcreaturesevolvehasbeenprettywellunderstoodforthepast150years.Howtheycametoexistinthefirstplace
Theworld’sfirstinstitutionofitskindwasfoundedin1753,basedonthecollectionslefttothenationbySirHansSloane,a
最新回复
(
0
)