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  3. The time-honored lamp and lantern business in Pingyao County, Shanxi province was popular back when there were large festivities

The time-honored lamp and lantern business in Pingyao County, Shanxi province was popular back when there were large festivities

admin2022-08-20  21
问题     The time-honored lamp and lantern business in Pingyao County, Shanxi province was popular back when there were large festivities or celebrations and corporations, institutions and government offices needed lanterns to decorate their halls and streets.
    Then the central government started calling for budget cuts, and no unnecessary celebrations, so the industry was starting at a depressed market and a number of enterprises just shut down and the Pingyao faced a challenge. But now it is on an innovative path that has led to success and the market downtown has passed and it’s seeing a second peak.
    It has stopped using the mass production lines that targeted big festival and has turned instead to traditional lantern arts and culture and brought in new technology and developed new products to meet diverse demands from customers all across the country.
    Li Xiaopan, head of one shop, says that they have turned from single-product groups to arts and crafts and are "making culture" instead of just products. Previously, they only catered to Shanxi culture, but now they embrace Fujian, Jiangsu, Zhejiang and Taiwan cultures as well and even got the invitation from the city of Taichung, Taiwan to take part in 2015 lantern show during Spring Festival there. And, Li goes on, even though this may not bring in big profits, it could be a good way to increase their influence through cultural exchanges.
    In their research, they also discovered a friend among museums and tourist spots that valued Chinese civilization and culture so they considered combining the traditional lantern business with tourism as another pathway and are now sorting through all kinds of historical materials and preparing for indoor exhibitions by cooperating with museums and exhibition centers.
    So, it looks, as if, in the battle for the market, this crafts shop has finally come out a winner.
The lamp and lantern industry declined after________.
选项 A、the prices went up sharply some years ago
B、big festivals were celebrated in more ways
C、we started to correct the unhealthy social trend
D、they lost attraction to their former customers
答案C
解析 细节理解题。根据第二段第一句“Then the central government started calling for budget cuts, and no unnecessary celebrations, so the industry was starting at a depressed market and a number of enterprises just shut down and the Pingyao faced a challenge. "可知，之后中央政府开始呼吁削减预算，禁止不必要的庆祝活动，所以平遥的灯笼市场开始不景气，许多企业只能关闭，平遥也面临着一个挑战。由此可知，在我们开始纠正社会不正之风之后，灯笼行业开始走下坡路。C项是同义复现。A项“价格急剧上升”；B项“重大节日由多种方式欢庆”；D项“他们失去了对老顾客的吸引”都与原文不符。故选C。
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