What is licensing? Why do firms sometimes choose it as a means of entering a foreign market?

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问题 What is licensing? Why do firms sometimes choose it as a means of entering a foreign market?

选项

答案In licensing, a firm leases the right to use its intellectual property to a firm in another country. Firms choose licensing because they do not have to make cash payments to start business, and can simply receive income in the form of royalty. Besides, they can benefit from locational advantages of foreign operation without any obligations in ownership or management.

解析

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本试题收录于：国际商务英语题库经管类分类

国际商务英语

经管类

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What is licensing? Why do firms sometimes choose it as a means of entering a foreign market?

国际商务英语

经管类

简述研究晕轮效应的现实意义。

简述马斯洛的需求层次理论中，需要各层次之间的相互关系。

简述培植组织文化的过程。

a.theterminaltowhichgoodsaresentb.gettinggoodsoffacarrierc.themarketing,transporting,merchandising,andsellin

a.theterminaltowhichgoodsaresentb.gettinggoodsoffacarrierc.themarketing,transporting,merchandising,andsellin

Whatarethefunctionsofinsurance?

insurancepolicy

onmutuallydevelopitlongandacrosswhoevenefficientcomparative

onmutuallydevelopitlongandacrosswhoevenefficientcomparative

intellectualproperty________

可以将Windows任务栏设置为___________。

Severalspecialprogramsweredesignedto______disadvantagedyouthsaged16—21tobecomemoreresponsible,employable,andprod

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