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  3. The made-for-TV movie about a tornado carrying man-eating sharks was a surprise hit in America. The preposterous plot of "Sharkn

The made-for-TV movie about a tornado carrying man-eating sharks was a surprise hit in America. The preposterous plot of "Sharkn

admin2014-05-20  57
问题     The made-for-TV movie about a tornado carrying man-eating sharks was a surprise hit in America. The preposterous plot of "Sharknado" may strike a chord with media bosses who have watched the internet ravage their business over the past decade. Newspapers have lost readers and advertising to the internet. Book and music shops have closed for good. Sales of DVDs and CDs have plummeted. The television industry has so far resisted big disruption but that has not stopped doomsayers predicting a flight of advertising and viewers.
    In 2008 Jeff Zucker, then the president of NBC Universal, a big entertainment group, lamented the trend of "trading analogue dollars for digital pennies". But those pennies are starting to add up. And even Mr. Zucker, now boss of CNN Worldwide, a TV news channel, has changed his tune. "Old media is well, well beyond digital pennies. " he says.
    What has changed his mind? The surge in smartphones, tablet computers and broadband speeds has encouraged more people to pay for content they can carry around with them. And all-access services , which give unlimited content on mobile devices for a monthly fee, are promoting people to spend more on digital products. After years of wreaking havoc, the internet is helping media companies to grow. Sanford C. Bernstein, a research firm, reckons online licensing was responsible for about a third of the growth in revenues at CBS, an American media firm, in 2012.
    The most obvious change in the past few years is the decline of "physical" products, such as CDs, DVDs and print newspapers. In 2008 nearly nine-tenths of consumer cash went on them; by 2017 it will be a little over half, with digital grabbing the rest. Newspapers are trying to peddle digital subscriptions ; the New York Times has nearly 700,000 online subscribers, but few others have done so well. So there is still a big question. Some wonder whether the prices that can be charged for computerized products "can support the underlying industries if they are not also physical businesses".
    Some media firms need to get bigger and trim costs. But new technology does provide opportunities for media industry. The value of archives is growing in the internet age: owners can profit from older programs that are rarely broadcast. The internet can also help firms become cleverer. Concerts have become the lifeblood of the music industry and make up more than half of revenues. Acts used to go on tour to sell albums. Now they put out albums so they can make their living on the road. Publishers are releasing books electronically to test sales before putting them in print, and to adjust prices to drive demand. Experiments that were once impossibly expensive now cost peanuts.
What’s the author’s attitude towards the digital media?
选项 A、skeptical
B、supportive
C、biased
D、detached
答案B
解析 态度题。题干定位：定位至文中最后一段。作者很清晰地表明了对于数字媒体的支持。[A]skeptical“怀疑”;[B]supportive“支持”；[C]biased“偏见”;[D]detached“不关心”。四个选项中和原文表述一致的就是[B]。The trade of dollars for digital pennies doesn’t always hurt．美元生意变成了美分的生意却不一定是件坏事。这句话明确地表明了作者对于数字媒体的支持。
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