首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertising is paid, nonpersonal communication that is designed to communicate in a creative manner, through the use of mass or
Advertising is paid, nonpersonal communication that is designed to communicate in a creative manner, through the use of mass or
admin
2013-03-27
61
问题
Advertising is paid, nonpersonal communication that is designed to communicate in a creative manner, through the use of mass or information-directed media, the nature of products, services, and ideas. It is a form of persuasive communication that offers information about products, ideas, and services that serves the objectives determined by the advertiser.【66】Thus, the ultimate objective of advertising is to sell things persuasively and creatively. Advertising is used by commercial firms trying to sell products and services; by politicians and political interest groups to sell ideas or persuade voters; by not-for-profit organizations to raise funds, solicit volunteers, or influence the actions of viewers; and by governments seeking to encourage or discourage particular activities, such a wearing seat-belts, participating in the census, or ceasing to smoke.【67】
The visual and verbal commercial messages that are a part of advertising are intended to attract attention and produce some response by the viewer. Advertising is pervasive and virtually impossible to escape. Newspapers and magazines often have more advertisements than copy; radio and television provide entertainment but are also laden with advertisements; advertisements pop up on Internet sites; and the mail brings a variety of advertisements.【68】In shopping malls, there are prominent logos on designer clothes, moviegoers regularly view advertisements for local restaurants, hair salons, and so on, and live sporting and cultural events often include signage, logos, products, and related information about the event sponsors.【69】
Although the primary objective of advertising is to persuade, it may achieve this objective in many different ways. An important function of advertising is the identification function, that is, to identify a product and differentiate it from others; this creates an awareness of the product and provides a basis for consumers to choose the advertised product over other products.【70】The third function of advertising is to induce consumers to try new products and to suggest reuse of the product as well as new uses; this is the persuasion function.
A. Another function of advertising is to communicate information about the product, its attributes, and its location of sale; this is the information function.
B. The forms that advertising takes and the media in which advertisements appear are as varied as the advertisers themselves and the messages that they wish to deliver.
C. An especially important issue in the creation of advertising is related to understanding how much information consumers want about a given product.
D. Advertising may influence consumers in many different ways, but the primary goal of advertising is to increase the probability that consumers exposed to an advertisement will behave or believe as the advertiser wishes.
E. Advertising also exists on billboards along the freeway, in subway and train stations, on benches at bus stops, and on the frames around car license plates.
F. The pervasiveness of advertising and its creative elements are designed to cause viewers to take note.
【68】
选项
答案
E
解析
根据前面一句的内容可知,前面讲到广告无处不在,然后接着讲在商场的情况以及经常看电影的人的情况等,结合选项,只有E项能使文章前后贯通。
转载请注明原文地址:https://kaotiyun.com/show/oJmO777K
0
考博英语
相关试题推荐
21.Everytimeyoutrytoansweraquestionthataskswhy,youengageintheprocessofcausalanalysis--youattempttodetermine
Inthesummerof999,LeifEriksonvoyagedtoNorwayandspentthefollowingwinterwithKingOlafTryggvason.Substantiallythe
Withinhoursofappearingontelevisiontoannouncetheendofconscription,PresidentJacquesChiracmovedquicklytopreventa
Overthepastdecade,Americancompanieshavetriedhardtofindwaystodiscourageseniormanagersfromfeatheringtheirownne
Seventeen-year-oldQuantaeWilliamsdoesn’tunderstandwhytheU.S.SupremeCourtstruckdownhisschooldistrict’sracialdive
71.ItwasnotuntilmodernscholarshipuncoveredthesecretofreadingMiddleEnglishthatwecouldunderstandthatChaucer,fa
OnApril20,2000,inAccra,Ghana,theleadersofsixWestAfricancountriesdeclaredtheirintentiontoproceedtomonetaryun
ThehospitaldeniesthereisanyconnectionbetweenthedisciplinaryactionandDr.Reid’s______abouthealthproblems.
Perhapsallcriminalsshouldberequiredtocarrycardswhichread;Fragile;HandlewithCare.Itwillneverso,thesedaystog
Aninvisibleborderdividesthosearguingforcomputersintheclassroomonthebehalfofstudents’careerprospectsandthosear
随机试题
行政处罚实施机关应当依照法律、法规、规章的规定,建立并完善回避、公开、告知、听证、期限、说明理由等程序制度;对重大或者复杂案件行使行政处罚裁量权,应当由行政处罚实施机关()决定。
A、Listeningtosuccessstories.B、Applyingideastoone’slife.C、Followingtheadviceofexperts.D、Consumingtheworldaround
为了防止病毒传染到保存有重要数据的3.5英寸软盘片上,正确的方法是()。
A.酶原激活作用B.别构调节作用C.共价修饰调节D.同工酶的作用E.酶含量的调节消耗ATP使酶蛋白磷酸化
排卵时同时排出的不包括
为肠阿米巴病病人采集粪便标本时应注意什么?
根据“营改增”的有关规定,下列说法正确的是()。
制定人力资源总体规划主要体现在()。
根据《破产法》规定,债权人会议通过和解协议草案的决议,应由出席会议的有表决权的债权人过半数通过,并且其所代表的债权额,必须占无财产担保债权总额的()以上。
简述民事责任的概念和特征。
最新回复
(
0
)