首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2017-03-25
77
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way. " and "You’re the Boss. " A good example of the importance of satisfying the consumer presented itself in mid 1985, when Coca-Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
A successful business deal can take place only when______.
选项
A、the customer is satisfied at the expense of the company
B、a company makes a big profit
C、consumer satisfaction and company profit are given equal importance
D、priority is given to the requirements of the customer
答案
C
解析
推理题。解题点在第三段第二句,即“There are always two sides to every business activity the firm and the customer and each must be satisfied before trade occurs.”,意思是只有顾客和厂家都满意的情况下,交易才能进行。C选项的意思是顾客满意和公司盈利同样重要。因此,正确答案是C。
转载请注明原文地址:https://kaotiyun.com/show/paGO777K
0
考博英语
相关试题推荐
【M1】TheeconomicgrowththatmanynationsinAsiaandincreasinglyAfricahaveexperiencedoverthepastcoupleofdecadeshast
Throughoutthenineteenthcenturyandintothetwentieth,citizensoftheUnitedStatesmaintainedabiasagainstbigcities.Mo
TwentyyearsagotherewaspanicinCupertino,Calif.OnlyaweekremainedbeforetheteamofwhizkidsdesigningApple’sradica
MaryBarramadehistorylastyearwhenshebecamethefirstwomantoleadthedevelopmentofnewcarsandtrucksatGeneralMoto
SouthKorea’shagwon(privatetutoringacademies)crackdownisonepartofalargerquesttotamethecountry’scultureofeducati
Everynightshelistenedtoherfathergoingaroundthehouse,lockingthedoorsandwindows.Shelistened:thebackdoorclosed
Theideaofhumanoidrobotsisnotnew.TheyhavebeenpartoftheimaginativelandscapeeversinceKarlCapek,aCzechwriter,
Increasingnumbersofpeoplehavemigratedfromthecountrysideandmovedintotownsandcitesover【B1】______.Mostareint
Thewonderswhichmedicalworkershavealreadybroughtaboutinthediagnosisandtreatmentofdiseasesuggestthatatimemayc
"Sloganeering"didnotoriginateinthe1960s.Thetermhasarichhistory.ItoriginatedfromtheGaelicwordslaughgharim,whi
随机试题
A、放射性核素心血管动态显像检查B、心血池静态显像检查C、心血池动态显像检查D、心肌灌注显像检查E、心肌梗死灶“热区”显像检查先天性心脏病分流性质的判断应使用的检查方法是
脑膜刺激征包括
A.硬脂酸聚烃氧(40)酯B.单硬脂酸甘油酯C.石油醚D.三氯甲烷E.液体石蜡滴丸的水溶性基质是()。
建设期对应关系正确的是()。
企业接受其他单位投资转入的机器设备,表述正确的有()
金融企业是指()
雷布钦斯基定理
Thousandsofteachersattheelementary,secondary,andcollegelevelscantestifythattheirstudents’writingexhibitsatende
Psychologistsarefindingthathopeplaysasurprisinglyvitalroleingivingpeopleameasurableadvantageinrealmsas【B1】____
WhyE-ReadersAreaWorthyBusinessInvestmentASiliconValleyproductdevelopmentconsultingfirmcalledtheNielsenNorm
最新回复
(
0
)