首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、To sell a particular product. B、To build up their reputation. C、To promote a specific service. D、To attract high-end consumers
A、To sell a particular product. B、To build up their reputation. C、To promote a specific service. D、To attract high-end consumers
admin
2016-02-04
45
问题
Advertising informs consumers about the existence and benefits of products and services and attempts to persuade them to buy them. The best form of advertising is probably word-of-mouth advertising which occurs when people tell their friends about the benefits of products or services that they have purchased. Yet virtually no providers of goods or services rely on this alone, but use paid advertising instead. Indeed many organizations also use institutional or prestige advertising which is designed to build up their reputation rather than to sell particular products. Although large companies could easily set up their own advertising departments, write their own advertisements and buy media space themselves, they tend to use the services of large advertising agencies. These are likely to have more resources and more knowledge about all aspects of advertising and advertising media than single company. It is also easier for a dissatisfied company to give its account to another agency than it would be to fire its own advertising staff. The client company generally gives the advertising agency an agreed budget, a statement of the objectives of the advertising campaign known as a brief and an overall advertising strategy concerning the message to be communicated to the target customers. The agency creates advertisements and develops a media plan, specifying which media will be used and in which proportions. Agencies often produce alternative ads or commercials that are pretested in newspapers, television stations, etc. , in different parts of the country before a final choice is made prior to a national campaign.
22. What is probably the best form of advertising according to the speaker?
23. What does the speaker say is the purpose of many organizations’ using prestige advertising?
24. How do large companies generally handle their advertising?
25. What would advertising agencies often do before a national campaign?
选项
A、To sell a particular product.
B、To build up their reputation.
C、To promote a specific service.
D、To attract high-end consumers.
答案
B
解析
选项均为不定式短语,通常不定式短语所表达的是目的、打算或是即将发生的行为动作,由各选项意思:A)“销售特定商品”、B)“树立声誉”、C)“推广特定服务”和D)“吸引高端客户”可以推测,本题考查内容与广告的目的有关。短文中提到很多机构通过广告公司进行宣传,并不一定是想要销售产品,更多的是想树立企业或公司的良好声誉。
转载请注明原文地址:https://kaotiyun.com/show/q7Q7777K
0
大学英语六级
相关试题推荐
A、Providinghigh-qualityproductsforcustomers.B、Providinggoodservicesforcustomers.C、Doingeverythingyoucantopleasea
Homeschoolingisajointeffort.Eventheworkingfatherneedstobe【C1】______withtheteachingofchildren.I’vediscoveredo
Homeschoolingisajointeffort.Eventheworkingfatherneedstobe【C1】______withtheteachingofchildren.I’vediscoveredo
TheAmericaneconomicsystemisorganizedaroundabasicallyprivate【B1】______.It’smarket-orientedeconomyinwhichconsumersde
A、Getinvolvedindiscussion.B、Deliverpresentationwithoutaplan.C、Talkwiththeprofessor.D、Failthecourse.B推断题。女士问男士明天的
VolunteeringActivities1.越来越多的人愿意加入到志愿者行列中2.志愿者活动对社会的意义3.为此,我们可以……
Althoughtherearebodylanguagesthatcancrossculturalboundaries,cultureisstillasignificantfactorinallbodylanguage
Dowhochoosetogoonexotic,far-flungholidaysdeservefreehealthadvicebeforetheytravel?Andeveniftheypay,whoensur
Dowhochoosetogoonexotic,far-flungholidaysdeservefreehealthadvicebeforetheytravel?Andeveniftheypay,whoensur
Organisedvolunteeringandworkexperiencehaslongbeenavitalcompaniontouniversitydegreecourses.Usuallyitislefttoe
随机试题
甲公司向乙公司订购一批专门从澳大利亚进口的奶粉,乙公司在订立合同时将国产奶粉谎称为进口奶粉。甲公司事后得知实情,恰逢国产奶粉畅销,甲公司有意继续履行合同,乙公司则希望将这批货物以更高的价格售与他人。若下列情形均发生于合同订立之日起1年内,请回答下列问题并
设向量,如果,那么().
机床包括()等。
根据《文物保护法》的规定,迁移或者拆除()的,批准前须征得国务院文物行政部门同意。
为适应新形势的挑战,在积极扩大出口的同时,党中央确立了“走出去”的开放战略,鼓励有优势、有实力的企业走出去投资办厂,学习外国的先进经验,在经济全球化挑战的浪潮中,增强自身的竞争力。这是()。
一、注意事项请先仔细阅读给定的资料,然后按照后面提出的“作答要求”依次作答。二、给定资料1.“公共服务”无论是作为概念,作为经济、社会发展的一个标志,还是作为政府工作的一个重要内涵,很早就引起党和政府乃至普通公众的高度重视。2004年2月,
【禹贡学会】
(2015年单选11)空姐甲长期在国外购买化妆品,经无申报通道携带入境,交由其表妹在网店销售,偷逃高额海关关税,获利数额巨大。甲的行为应认定为()。
计算其中Ω是圆柱面x2+y2-2x=0,平面z=0,z=a(a>0)在第一卦限的区域.
Asthepaceoflifecontinuestoincrease,wearefastlosingtheartofrelaxation.Onceyouareinthehabitofrushingthroug
最新回复
(
0
)