首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Internet advertising is booming. The industry has gone from $9. 6 billion in【C1】______in 2001 to $27 billion this year, accordin
Internet advertising is booming. The industry has gone from $9. 6 billion in【C1】______in 2001 to $27 billion this year, accordin
admin
2015-11-16
24
问题
Internet advertising is booming. The industry has gone from $9. 6 billion in【C1】______in 2001 to $27 billion this year, according to Piper Jaffray, an investment bank. And it is still early days. The Internet accounts for only 5% of total spending on advertising, but that figure is expected to reach at least 20% in the next few years. The single largest category within this【C2】______industry, accounting for nearly half of all spending, is "pay-per-click" advertising, which is used by firms both large and small to promote their wares.
The【C3】______of the pay-per-click approach over traditional advertising are obvious. Since advertisers pay only to reach the small subset who actually responds to an advertisement, the quality of the leads generated is very high, and advertisers are prepared to pay【C4】______The price per click varies from $0. 10 to as much as $ 30, depending on the keyword, though the average is around $0.50. Google made most of its $6. 1 billion in revenue last year from pay-per-click advertising.
But as pay-per-click advertising has grown into a huge industry, concern has【C5】______over so-called " click fraud" —bogus(假的)clicks that do not come from genuinely interested customers. It takes two main forms. If you click repeatedly on the advertisements on your own website, or get other people or machines to do so on your behalf, you can generate a stream of bogus【C6】______Click fraud can also be used by one company against another; clicking on a rival firm’s advertisements can【C7】______it with a huge bill. Bogus clicks are thought to account for around 10% of all click traffic, though nobody knows for sure.
A few months ago Mr. Gross【C8】______an alternative to the pay-per-click model. In February, Snap, a search engine backed by Mr. Gross, launched "pay-per-action"(PPA), a new model in which advertisers pay only if a click on an ad is followed by an action such as a purchase or a download. Google is testing a【C9】______model and Turn, com, another ad network, adopted the pay-per-action model a few weeks ago.
Might this put an end to click fraud? Don’t bet on it, says Mike Zeman at Starcom, an advertising agency. Pay-per-action will be a niche, he predicts, since converting a click into an action depends on a variety of factors such as the ease of use of the advertiser’s website. Google and its peers will be【C10】______to be so dependent on factors outside their control. But Mr. Tobaccowala thinks pay-per-action could become a real alternative to pay-per-click.
A)benefits I)flourishing
B)commissions J)saddle
C)extravagant K)inclination
D)similar L)mounted
E)inaccessibly M)pioneered
F)revenue N)accordingly
G)reluctant O)harmonious
H)mobilize
【C9】
选项
答案
D
解析
本句句意为:Google也正在试用一种______模式,另一家网络广告公司Turn.com则在几周前采用了PPA模式。备选形容词中的similar“相似的”符合句意,故D)为答案。
转载请注明原文地址:https://kaotiyun.com/show/qaQ7777K
0
大学英语六级
相关试题推荐
HowSafeIsYourCellPhone?A)IttakesalittleextraworktogetintouchwithAndreaBoland.TheMainestaterepresentativea
ThereislittleargumentthatPabloPicasso(1881-1973)isthe20thcentury’sgreatestandmostinfluentialartist.Picassowasa
ThereislittleargumentthatPabloPicasso(1881-1973)isthe20thcentury’sgreatestandmostinfluentialartist.Picassowasa
ThereislittleargumentthatPabloPicasso(1881-1973)isthe20thcentury’sgreatestandmostinfluentialartist.Picassowasa
ThereislittleargumentthatPabloPicasso(1881-1973)isthe20thcentury’sgreatestandmostinfluentialartist.Picassowasa
MuchofCanada’sforestryproductiongoestowardsmakingpulpandpaper.AccordingtotheCanadianPulpandPaperAssociation,C
MuchofCanada’sforestryproductiongoestowardsmakingpulpandpaper.AccordingtotheCanadianPulpandPaperAssociation,C
It’saparlorgameinpublishingcirclestospeculatehowlongitwilltakebeforee-booksconstituteamajorityoftheindustry
It’saparlorgameinpublishingcirclestospeculatehowlongitwilltakebeforee-booksconstituteamajorityoftheindustry
随机试题
下列法律文件中,()是中国近现代历史上第一部宪法性文件。
关于骨肿瘤的生化检查错误的是
检疫期的确定是根据该传染病的
为了防止外墙饰面砖脱落,下列材料和设计规定表述中哪条是错误的?[2003年第116题][2005年第115题]
桥梁钻孔灌注桩基础工程施工中常见质量控制点有()。
冰淇淋粉
16周岁以上不满18周岁的公民,能够以自己的劳动取得收人,并能维持当地群众一般生活水平的,可以认定为以自己的劳动收入为主要生活来源的()。
在选择查询中,默认的字段显示顺序是()。
WhytheworkforceisimportantPictureoftheglobalworkforceBasedonnewanalysesofnationalcensuses,laboursurvey
SixSecretsofHigh-EnergyPeopleA)There’sanenergycrisisinAmerica,andithasnothingtodowithfossilfuels.Millionsof
最新回复
(
0
)