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  3. Students of management theory have long【C1】______what constitutes the worst kind of book—the CEO autobiography or the management

Students of management theory have long【C1】______what constitutes the worst kind of book—the CEO autobiography or the management

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问题    Students of management theory have long【C1】______what constitutes the worst kind of book—the CEO autobiography or the management tome that promises to【C2】______the secrets of business【C3】______one syllable. But in "Management in 10 Words" Sir Terry Leahy, a former boss of Tesco, has performed a remarkable act of alchemy: combining two dismal forms to【C4】______an excellent book—a veritable management page-turner that has interesting things to say about everything from the evolution of British society to the art of【C5】______huge organisations.
   Sir Terry is an example of a type of Briton that is becoming increasingly【C6】______: a working-class boy made【C7】______by dint of quick wits and hard work. A scholarship to a local public school and a taste for the grocery business【C8】______him with a ladder up: he started his career stacking shelves at Tesco and ended【C9】______as CEO for 14 years.
   When Sir Terry was【C10】______to the top job, Tesco was struggling in third place in Britain’s supermarket hierarchy behind Sainsbury’s and Marks & Spencer. Rumour had it that a tobacco company had toyed with buying the supermarket but【C11】______the idea believing it would be bad for the brand. Today Tesco is Britain’s largest private employer and the third-largest supermarket in the world,【C12】______in 14 countries and offering banking and insurance【C13】______fruit and vegetables.
   Sir Terry argues that the secret has been【C14】______innovation. Tesco introduced loyalty cards in order to【C15】______information on its customers and encourage them to keep coming back. And the trove of customer information provided by the loyalty card eased Tesco’s entry【C16】______banking and e-commerce.【C17】______, Sir Terry readily【C18】______that there is no science to management: he got the【C19】______for one of Tesco’s most successful innovations—small stores in town centres—from visiting a wholesaler and【C20】______how much business it was doing selling to small shops.
【C11】
选项 A、ignored
B、dropped
C、neglected
D、disregarded
答案B
解析 动词辨析题。根据原文Rumor had it that a tobacco company had toyed with buying the supermarket but the idea believing it would be bad for the brand．(有谣言指明一家烟草公司考虑过要买下乐购，但最后______了这个想法，他们觉得这样会有损自己的品牌。)所以B项dropped“放弃”更符合文中的意思，故B项为正确选项。
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