2. 考研
  3. International airlines have rediscovered the business traveler. This does not necessarily mean that airlines ever abandoned thei

International airlines have rediscovered the business traveler. This does not necessarily mean that airlines ever abandoned thei

admin2011-03-14  27
问题      International airlines have rediscovered the business traveler. This does not necessarily mean that airlines ever abandoned their business travelers, but many airlines were accused of concentrating too heavily in the recent past on attracting passengers by volume, often at the expense of the business traveler.
     Operating a major airline is essentially a matter of finding the right mix of passengers. The airlines need to fill up the back end of their wide-bodied jets with low fare passengers without forgetting that the front end should be filled with people who pay substantially more for their tickets.
     It is no coincidence that the recent two major airlines bankruptcies were among the companies specializing in cheap flights. But low fares require consistently full aircraft to make flights economically viable; and in the recent recession the volume of traffic has reduced. Equally the large number of airliners jostling for the available passengers has created a huge excess of capacity; the net result of excess capacity and cut-throat competition driving down fares has been to push some airlines into collapse and leave many others hovering on the brink.
     Against this grim background, it is no surprise that airlines are turning increasingly towards the business travelers to improve their rates of return; they have invested much time and effort to establish exactly the executive’s demands for sitting apart from the tourists.
     High on the list of priorities is punctuality. In-flight service is another area where the airlines are jostling for the executive’s attention. The free drinks and headsets and better food are other parts of the attention. First-class passengers are now offered sleeperette seats.
     The airlines are also trying to improve things on the ground. Executive lounges are intended to make the inevitable waiting between flights a little more bearable. Luggage handling is being improved. Regrettably, there is little that the airlines can do to speed up the boring immigration and Customs process, which upsets and frustrates passengers of all classes.
     Although it is the airlines’ intention to attract executive passengers from their rivals, the airlines themselves would do nothing to change one bad habit of this kind of traveler--the habit of booking a flight and then failing to turn up. The practice is particularly widespread in Europe, where businessmen frequently book return journeys home on one of several flights. As a result, the airlines throw away empty seats, which cannot be resold. Some airlines have attempted to prevent the practice by offering discounts to passengers who travel on their booked flight. But this inevitably means that the structure of air fares, already highly complex, becomes even more baffling.
To attract executive passengers, the airlines have now begun to concentrate on
选项 A、ensuring that the services offered to executive passengers are indeed superior.
B、satisfying the demands of all executive passengers.
C、proving first-class service on all the flights.
D、offering discounts to those who book their return flights.
答案A
解析 细节题。文章第四、五、六段指出，航空公司已经花费了大量的时间和精力来完全满足高级管理人员乘客希望同其他乘客分开坐的要求；优先考虑的事项中首要的是严守时刻；飞行中的服务是航空公司吸引高级管理人员乘客注意的另一个方面；免费饮料、头戴式话机以及更好的食物是他们注意的其他方面；现在，航空公司为头等乘客提供卧铺座位，它们也在尽力改进地面服务水平；管理行李的水平也在提高。这说明，航空公司开始关注为高级管理人员乘客提供优质服务。这与A项的意思相符。B显然与文章的意思不符；文中只是说在提高服务水平，并没有说所有的服务都是一流的，所以C不对；给旅客打折只是为了防止预订回程票的人不搭乘班机，并不是航空公司关注的重点，所以D也不对。
转载请注明原文地址:https://kaotiyun.com/show/rcsa777K
本试题收录于： MBA联考（英语）题库专业硕士分类
0

MBA联考（英语）

专业硕士

相关试题推荐
随机试题
最新回复(0)