首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A rose by any other name may smell as sweet, but if it’ s not red or yellow, it doesn’t sell. According to James Crowe, chief ex
A rose by any other name may smell as sweet, but if it’ s not red or yellow, it doesn’t sell. According to James Crowe, chief ex
admin
2011-05-16
39
问题
A rose by any other name may smell as sweet, but if it’ s not red or yellow, it doesn’t sell. According to James Crowe, chief executive of the Worcester — based research company, Scintilla, the color of a product can dictate the strength of its sales.
His company has pioneered a method of testing consumer response to color which he claims can predict, with 90% accuracy, sales of a new product for up to 18 months after the launch. The method, "Chromtest" , has been used to test everything from ladies’ dresses to sunglasses. Clients include Parsifal Lager, Amir Fashions, Coloroll Wallpaper and Meadowcourt China.
Color, says Mr. Crowe, is critical in ensuring product acceptance. It is not merely a case of choosing an acceptable primary color — shades, tones and texture can all have a bearing on the consumer’ s final choice.
" We could take 10 colors, each with six shades and virtually guarantee that two of the shades would be most popular with 80% of the people interviewed, " he said. " Products are associated with lifestyle: most kitchens are now in wood so if you make toasters you don’t want a color that is unsuitable. " Mr. Crowe, a former lecturer at the Institute of Marketing, formed Scintilla in 1992 with the help of a $ 5, 000 second mortgage. First year turnover was $ 100, 000. This year with 30 staff it will be ten times that. Chromtest, which was developed with the help of Crowe’ s artist wife, Susanne, now accounts for around 70% of turnover and provides most of the profits.
Crowe admits that British companies still have their doubts, though he says a few retailers now insist that products are color screened before they are allowed on their shelves. He contrasts this with European manufacturers who commission over half the company’ s works.
European tests do vary dramatically, however, and Crowe argues that, as with branding, color and design for pan-European products carry numerous pitfalls. For example, a recent test of a brown dinner service in Britain, Germany and France shows that while consumers in the first two countries like the product, Parisians will not eat off brown plates.
Who initiated Scintilla?
选项
A、Mr. Chrom.
B、Mr. Scintilla.
C、Mr. Amir.
D、Mr. Crowe.
答案
D
解析
A、D两项很易混淆,只要仔细看清第一段中原文写的人名是James Crowe,第三段中第一句中写的是Mr. Crowe。
转载请注明原文地址:https://kaotiyun.com/show/sCxd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
Researcherssaidthatchildrendonotnecessarilydevelophealthybonesinareportthatstresses______consumptionofcalcium-
What’sthepossiblerelationshipofthetwospeakers?
Youareallowed35minutestowriteacompositiononthetopic:Friendship.Youshouldbaseyourcompositiononthefollowingou
Ihavenoticedthatchildrenarenotevenbeingschoolinsocialgraces.AtaSundaybrunch,aclownwasmakingballoonanima
Studythefollowingcartooncarefullyandwriteanessayin35minutes.Youressayshouldmeettherequirementsbelow:(1)Wr
ReadthefollowingpassagecarefullyandthentranslatetheunderlinedsegmentsintoChinese.Yourtranslationshouldbewritten
Accordingtogovernmentstatistics,menofallsocialclassesinBritainvisitpubsquiteoften,【21】______thekindofpubth
Accordingtogovernmentstatistics,menofallsocialclassesinBritainvisitpubsquiteoften,【21】______thekindofpubth
Accordingtogovernmentstatistics,menofallsocialclassesinBritainvisitpubsquiteoften,【21】______thekindofpubth
Accordingtogovernmentstatistics,menofallsocialclassesinBritainvisitpubsquiteoften,【21】______thekindofpubth
随机试题
Icameacrossanoldcountryguidebooktheotherday.Itlistedallthetradesmenineachvillage,anditwasimpressivetosee
在《五代史伶官传序》中,告诫人们要居安思危的警戒性语句是()
对多发性骨髓瘤诊断具有决定性意义的检查是
口腔白斑分型如下,不包括
关于立体声的听声,下列说法不正确的有()。
心理学实验证明动机强度与解决问题效率有密切关系,解决问题效率最佳时的动机强度应是()。
目前我国的所有制结构有()。
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性。
要想使列表框只允许单选列表项,应设置的属性为( )。
StandardEnglishisthevarietyofEnglishwhichisusuallyusedinprintandwhichisnormallytaughtinschoolsandtonon-nat
最新回复
(
0
)