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  3. The fashion industry blatantly pays attention to plus-size women. A good fit is everything, stylists often counsel, but in asses

The fashion industry blatantly pays attention to plus-size women. A good fit is everything, stylists often counsel, but in asses

admin2022-12-06  31
问题 The fashion industry blatantly pays attention to plus-size women. A good fit is everything, stylists often counsel, but in assessing its market America’s fashion business appears to have mislaid the measuring tape. A frequently-cited study done a few years ago by Plunkett Research, a market-research firm, found that 67% of American women were "plus-size" , meaning size 14 or larger. That figure will not have changed much, but in 2016, only 18% of clothing sold was plus-size, according to NPD Group, another research firm.
    Designers and retailers have long thought of the plus-size segment as high-risk. Predicting what these customers will buy can be difficult, as they tend to be more cautious about styles. Making larger clothes is more expensive; higher costs for fabric cannot always be passed on to consumers. In turn, plus-size women shopped less because the industry was not serving them well. "We have money but nowhere to spend it," says Kristine Thompson, who runs a blog called Trendy Curvy and has nearly 150000 followers on Instagram, a social-media site.
    At last, that is changing. Fast-fashion brands, including Forever 21 and a fashion line sold in partnership with Target, a giant retailer, have expanded their plus-size collections. Lane Bryant, a plus-size retailer, and Prabal Garung, a designer, have done the same. In March Nike extended its "X-sized" sportswear range. Revenue in the plus-size category increased by 14% between 2013 and 2016, compared with growth of 7% for all apparel.
    Social media has played an important role in changing attitudes in the fashion business, says Madeline Jones, editor and co-founder of PLUS Model Magazine. Nonetheless, designer brands still hold back (Walmart sells the most plus-size apparel). Some brands, such as Michael Kors, do sell plus-size ranges but do not advertise them or display them on websites. Gwynnie Bee, Stitch Fix and Dia&Co, for example, share information with designers on preferred styles and fits. Tracy Reese, a designer known for creating Michelle Obama’s dress for the Democratic National Convention in 2012, is one brand that recently enlisted Gwynnie Bee’s help to create a new plus-size collection. Gwynnie Bee prompted the label to create bigger patterns and more appealing designs.
    Not all plus-size shoppers are convinced. Laura Fuentes, a hairstylist from Abilene, Texas, says that many upmarket department stores still keep their plus-size clothing sections poorly organized, badly stocked and dimly lit, if they stock larger clothes at all. Yet such complaints should be taken with a pinch of salt, says Ms. Thompson. "We’re nowhere near where we should be but we’ve made progress," she says.
What is Ms. Thompson’s attitude toward the development of plus-size clothes?
选项 A、Negative.
B、Optimistic.
C、Neutral.
D、Opposite.
答案B
解析 态度题。根据最后一段中的“Yet such complaints should be taken with a pinch of salt，says Ms．Thompson．‘We’re nowhere near where we should be but we’ve made progress．’she says”可知，Ms Thompson认为大码服装行业的发展是乐观的。故本题选B。   
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