首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
职业资格
Businesses throw around the term "innovation" to show they’re on the cutting edge of everything from technology and medicine to
Businesses throw around the term "innovation" to show they’re on the cutting edge of everything from technology and medicine to
admin
2022-02-06
69
问题
Businesses throw around the term "innovation" to show they’re on the cutting edge of everything from technology and medicine to snacks and cosmetics. Companies are touting chief innovation officers, innovation teams, innovation strategies and even innovation days.
But that doesn’t mean the companies are actually doing any innovating. Instead they are using the word to convey monumental change when the progress they’re describing is quite ordinary. Like the once ubiquitous buzzwords "synergy" and "optimization" , innovation is in danger of becoming a cliche—if it isn’t one already.
"Most companies say they’re innovative in the hope they can somehow con investors into thinking there is growth when there isn’t," says Clayton Christensen, a professor at Harvard Business School and the author of the 1997 book, The Innovator’s Dilemma.
The definition of the term varies widely depending on whom you ask. To Bill Hickey, chief executive of Bubble Wrap’s maker, Sealed Air Corp., it means inventing a product that has never existed, such as packing material that inflates on delivery. To Ocean Spray Cranberries InC. CEO Randy Papadellis, it is turning an overlooked commodity, such as leftover cranberry skins, into a consumer snack like Craisins. To Pfizer InC.’s research and development head, Mikael Dolsten, it is extending a product’s scope and application, such as expanding the use of a vaccine for infants that is also effective in older adults.
Scott Berkun, the author of the 2007 book The Myths of Innovation, which warns about the dilution of the word, says that what most people call an innovation is usually just a "very good product" . He prefers to reserve the word for civilization-changing inventions like electricity, the printing press and the telephone—and, more recently, perhaps the iPhone.
Mr. Berkun, now an innovation consultant, advises clients to ban the word at their companies. "It is a chameleon-like word to hide the lack of substance," he says. Mr. Berkun tracks innovation’s popularity as a buzzword back to the 1990s, amid the dot-com bubble and the release of James M. Utterback’s Mastering the Dynamics of Innovation and Mr. Christensen’s Dilemma. The word appeals to large companies because it has connotations of being agile and "cool" , like start-ups and entrepreneurs, he says.
Technology concerns aren’t necessarily the worst offenders. Apple InC. and Google InC. mentioned innovation 22 times and 14 times, respectively, in their most recent annual reports. But they were matched by Procter & Gamble Co. (22 times), Scotts Miracle-Gro Co. (21 times) and Campbell Soup Co. (18 times).
The innovation trend has given birth to an attendant consulting industry, and Fortune 100 companies pay innovation consultants $300000 to $1 million for work on a single project, which can amount to $1 million to $10 million a year, estimates Booz & Co. innovation strategy consultant Alex Kandybin.
Which of the following is likely to be the reason for most companies to favor the word "innovation" according to this passage?
选项
A、They want to improve their products and service.
B、They are interested in technological innovations.
C、They are on the cutting edge of everything.
D、They are trying to attract investments.
答案
D
解析
细节题。根据题干关键词定位至第三段。根据该段中的“Most companies saythey’re innovative in the hope they can somehow con investors into thinking there is growth when there isn’t”可知,大多数公司喜欢用“创新”这个词是因为他们可以以创新的名义来欺骗投资人,从而吸引投资,D项“他们在试图吸引投资”在意思上和原文最为接近。A、B两项原文未提及,故排除;根据第一段中的“Businesses throw around the term ‘innovation’ to show they’re on the cutting edge of everything from technology and medicine to snacks and cosmetics”可知,从科技和医药到零食和化妆品,公司都用“创新”来彰显自己位于行业最前沿的地位,这是在阐述“创新”一词被滥用的现象,而且C项中的“everything”说法也过于绝对,故排除。故本题选D。
转载请注明原文地址:https://kaotiyun.com/show/HpjD777K
本试题收录于:
英语学科知识与教学能力题库教师资格分类
0
英语学科知识与教学能力
教师资格
相关试题推荐
导游在接到讲解任务后要做好哪些方面的准备?()
根据个性特征的不同,可将游客分为()。
简答题:根据所给材料回答问题。(凡要求作选择回答的问题,应将与所选选项对应的字母填写在答题卡上的相应括号内。凡要求作陈述回答的问题,请将答案书写在答题卡的相应区域。)某出版社拟建设一个教学内容资源库,计划收录的资源包括教学文案、教学实录、英语听力
Businessesthrowaroundtheterm"innovation"toshowthey’reonthecuttingedgeofeverythingfromtechnologyandmedicineto
Americanstodaydon’tplaceaveryhighvalueonintellect.Ourheroesareathletes,entertainers,andentrepreneurs,notschola
Whenateacherpresentsthefunctionandusageof"prefertodosth."inapassage,he/shemostprobablyfocusesonthe________.
Teacherscancreatesomecontexttoaskstudentstorole-play,debate,makeinterviewsandmakeupdialogueswithinformationca
Classroomlanguagecanbecalledin-classlanguage,whichisthespeciallyusedlanguagesystembybothteachersandstudentsin
NooneissurehowtheancientEgyptiansbuiltthepyramidsnearCairo.Butanewstudysuggeststheyusedalittlerock’n’roll.
It’soneofourcommonbeliefsthatmiceareafraidofcats.Scientistshavelongknownthatevenifamousehasneverseenaca
随机试题
在公司层战略中,多元化战略属于()
某支气管哮喘患者发作时,强迫端坐位,发绀明显,大汗淋漓,不能讲话,于一阵剧咳后突感一侧胸痛,气急加剧,检查发现疼痛侧胸部叩诊呈鼓音,听诊呼吸音消失。对该患者的下列处理措施中,首要的是()。
A.Ⅰ期B.Ⅱ期C.Ⅲ期D.Ⅳ期<45岁,甲状腺乳头状癌出现远处转移时分期
关于X线减弱特点的叙述,错误的是
背景某写字楼建设项目,建设单位与施工单位签订土建和装饰装修施工合同,建设单位委托监理单位对该工程土建施工和装饰装修进行工程监理。该工程在装饰装修过程中发生了如下事件:事件一:装饰装修合同中规定5000m2的花岗石板材由建设单位指定厂家,
2007年1月召开的全国金融工作会议,关于政策性银行改革的决定下列说法中正确的是()。
假如你在基层开展扶贫,你所帮扶的对象懒惰好赌,不求上进,没有实现脱贫。因此,单位开会决定给你调换一个扶贫对象,你会怎么办?
政府对公共风险实行管制,区别于其他社会事物的最大特点在于“决策于未知之中”。不确定性的存在,为风险管制的决策与实施增加了难度。鉴于此,风险管制者应该通盘考虑科学因素、经济因素、政治因素和法律因素,忽视其中任何一项因素,都可能导致管制失灵。上述文字中,作者意
《刑法》第253条第2款规定:“犯前款罪而窃取财物的,依照本法第264条的规定定罪从重处罚。”此条规定的是()。
在基于"学生表"的报表中按"班级"分组,并设置一个文本框控件,控件来源属性设置为"=count(*)",关于该文本框说法中,正确的是
最新回复
(
0
)