首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
(1)Until recently, women in advertisements wore one of three things—an apron, a glamorous dress or a frown. Although that is now
(1)Until recently, women in advertisements wore one of three things—an apron, a glamorous dress or a frown. Although that is now
admin
2016-12-06
58
问题
(1)Until recently, women in advertisements wore one of three things—an apron, a glamorous dress or a frown. Although that is now changing, many women still feel angry enough to deface offending advertisements with stickers protesting, "This ad degrades women." Why does this sort of advertising exist? How can advertisers and ad agencies produce, sometimes after months of research, advertising that offends the consumer?
(2)The Advertising Standards Authority(the body which deals with complaints about print media)is carrying out research into how women feel about the way they are portrayed in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often irritated by the way they are seen in ads, few feel strongly enough to complain.
(3)Women are not the only victims of poor and boring stereotypes—in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate boors, permanently on the lookout for an escape to the pub. But it is women who seem to bear the brunt of the industry’s apparent inability to put people into an authentic present-day context.
(4)Yet according to Emma Bennett, executive creative director of a London advertising agency, women are not infuriated by stereotypes and sexist advertising. "It tends to wash over them; they are not militant or angry—they just find it annoying or tiresome. They reluctantly accept outdated stereotypes, but heave a sigh of relief when an advertisement really gets it right." She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. "Researchers have often asked the wrong questions. The most important thing is the advertisement’s tone of voice. Women hate being patronized, flattered or given desperately down-to-earth common sense advice."
(5)In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and until people on the receiving end take the business seriously and make their feelings known, the process of change will remain laboriously slow.
According to Emma Bennett, the researchers should be more concerned about ______.
选项
A、how to guard against offending ads
B、the overuse of the housewife role
C、the advertisers’ attitude to women
D、feedbacks aroused in consumers
答案
C
解析
根据题干中的Emma Bennett定位到第4段。该段倒数第2句表明她认为研究人员最关注的应该是the advertisement’s tone of voice,即广告商的态度,结合上下文,此处的态度应指对女性的态度,因此,本题应选C。
转载请注明原文地址:https://kaotiyun.com/show/sPJK777K
0
专业英语四级
相关试题推荐
Moderntheatreaudiencesarelessabletounderstandclassicalplaysthanpreviousgenerationsbecauseofadecliningknowledge
Somebelievethatintheageofidentikitcomputergames,massentertainmentandconformityonthesupermarketshelves,trulyin
IhaveanunclewhowasforyearsaChicagopublicschoolteacher.Passionateandarticulateabouthissubject,biology,Arniec
VisitorstoBritainmayfindthebestplacetosamplelocalcultureisinatraditionalpub.Butthesefriendlyhostelriescanb
VisitorstoBritainmayfindthebestplacetosamplelocalcultureisinatraditionalpub.Butthesefriendlyhostelriescanb
Lastyear,Ipaidathree-dayvisittothecompanyasavisitingengineer,andwastreated______.
Theannouncement______greatlydistressedthewaitingpassengers.
Economy,oneoftheprinciplesofsuccessinthedetailsofhousekeeping,consistsnotalone【C1】______makingadvantageoususe
Thisarticlefocusesontheminormattersthatjobseekersoften______.
Coketownwasatownofredbrick,orofbrickthatwouldhavebeenredifthesmokeandtheasheshadallowedit;butasmatters
随机试题
从物质与精神的关系来看,“画饼不能充饥”。这是因为()。
下列关于腹部损伤的描述恰当的是
下列关于产品侵权责任的表述中,正确的是()。
下列选项中,不属于常见的体育教学模式的是()。
A、B、C三地的地图如下所示,其中A在C的正西,B在C的正北,连线处为道路。要从A地到B地,只能向东、北和东北方向行进,有多少种不同的走法?
托尔曼通过“位置学习实验”认为学习的实质是形成
在民主革命和社会主义革命的关系问题上,中国共产党内曾经出现过不同的观点和主张,其中错误的有()
Theterme-commercereferstoallcommercialtransactionsconductedovertheInternet,includingtransactionsbyconsumersandb
It’samazingthatinamodern,hugecitylikeNewYork,problemswiththeweatherandsubwaycancreatecompletechaosformilli
Therearethreekindsofgoals:short-term,medium-rangeandlong-termgoals.Short-rangegoalsarethosethatusuallydealwith
最新回复
(
0
)