首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Look at the statements and the materials about marketing disasters below. •Which story (A, B, C or D). does each statement 1—7
•Look at the statements and the materials about marketing disasters below. •Which story (A, B, C or D). does each statement 1—7
admin
2010-01-22
102
问题
•Look at the statements and the materials about marketing disasters below.
•Which story (A, B, C or D). does each statement 1—7 refer to?
•For each sentence, mark one letter (A, B, C or D) on your Answer Sheet.
•You will need to use some of the letters more than once.
A
Hoover offered any customer who spent at least £ 100 on its products two complimentary flights to Europe and the US. The offer attracted more than double the anticipated applications, leading to the dismissal of three senior managers and a bill for £ 19 million.
B
A large computer hardware retailer positioned itself at the bottom end of the market by undercutting all its competitors. To attract customers, it even offered a 0% interest Buy Now, Pay One Year Later deal. People did buy, but unfortunately, serious cash flow problems forced the company into liquidation before customers repaid them.
C
Lever Brothers rushed Persil Power onto the market to coincide with a rival company’s launch of its own new washing powder. Despite millions of pounds spent on research, Persil Power was fatally flawed, having the unfortunate effect of damaging clothes. It was quickly withdrawn and reformulated.
D
’The best has been made even better.’ said the Chairman of Coca-Cola about its decision to change the flavour of Coke for the first time in its 99-year history. However, of the 150 million people who tried the new Coke, nearly two-thirds preferred the original. The company was forced to re-launch the old Coke as Coke Classic three months later.
Don’t spend more on the promotion than the product.
选项
答案
A
解析
“不要在促销上花得比产品本身还多。”这是指A段中为顾客提供机票的事。选A。
转载请注明原文地址:https://kaotiyun.com/show/tKsO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Lookatthestatementsbelowandatthefiveextractsfromanarticleaboutbroadeningcorporateresponsibility.•Whichextr
•Lookatthestatementsbelowandatthefiveextractsfromanarticleaboutbroadeningcorporateresponsibility.•Whichextr
Readthearticlebelowofferingadvicetojob-seekers.ChoosethecorrectwordtofilleachgapfromA,B,CorDontheopposit
Readthearticlebelowofferingadvicetojob-seekers.ChoosethecorrectwordtofilleachgapfromA,B,CorDontheopposit
Readthearticlebelowaboutmanagementstylesandthequestionsontheoppositepage.Foreachquestion(15-20),markoneletter
Lookatthestatementsbelowandthefiveextractsfromcompanyreportsontheoppositepage.Whichextract(A,B,C,DorE)does
Readthetextbelowfromareportaboutsalesfigures.Inmostlines(41-52),thereisoneextraword.Iteitherisgrammatically
Readthetextbelowfromareportaboutsalesfigures.Inmostlines(41-52),thereisoneextraword.Iteitherisgrammatically
Readthetextbelowaboutdecidingwhattopay.Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticallyi
随机试题
但丁用意大利语写成的作品有
王某从李某处购买手枪一支,用自己持有的毒品甲基笨胺50克抵了部分价款,供李某吸食。后王某携带枪支坐火车在过安检时被公安机关当场查获,未等盘问,王某就如实交代了用毒品买卖枪支的过程,提供了李某电话、住址。公安机关随即将李某抓获,将李某家的毒品全部没收。关于本
A.HoldthelineB.flightnumberC.askaquestionD.ToNewYorkE.MayIhaveyounameF.reconfirmmyseatG.pleaseche
患者男,34岁。运动后突然出现右侧腰背部疼痛,难以忍受,大汗淋漓,查体:腹平软,无压痛,右侧腰部叩击痛阳性。此患者最可能的诊断为
下列说法正确的是()
企业建造办公大楼领用生产用原材料时,相关的增值税应借记的会计科目是()。
下列关于土地统计,说法错误的是()。
光华公司总经理认为,对管理人员评价的核心应放在行为管理,而不仅是考察指标完成了多少,销售额达到多少,利润率是多少。在光华公司对管理人员一般从六个方面采取综合素质的考评,这六个方面分别是:战略力、应变能力、协调配合力、团队精神、全局观、学习力与创新力。[20
【F1】We’removing;intoanotherera,asthetoxiceffectsofthebubbleanditsgraveconsequencesspreadthroughthefinancials
AlthoughFrench,German,AmericanandBritishpioneershaveallbeencreditedwiththeinventionofcinema,theBritishandthe
最新回复
(
0
)