首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
How to approach Listening Test Part One • In this part of the Listening Test you listen to a monologue, e.g. a presentation. • B
How to approach Listening Test Part One • In this part of the Listening Test you listen to a monologue, e.g. a presentation. • B
admin
2010-01-31
42
问题
How to approach Listening Test Part One
• In this part of the Listening Test you listen to a monologue, e.g. a presentation.
• Before you listen, read the notes. Think about what you are going to hear.
• Note all possible answers as you listen for the first time. Do not worry if you do not know the answers. You will hear the recording a second time.
• You should write words that you hear, without changing them. They must fit the meaning of the notes.
• Decide on your final answer only after you have listened for the second time.
• Check that you have used no more than three words in each numbered space.
• You will hear part of an awards ceremony for design consultancies.
• As you listen, for questions 1 - 12, complete the notes using up to three words or a number.
• You will hear the recording twice.
Prizewinners announced by: William Taylor
His present job title: (1)______
He won an award for his work on an exhibition of (2)______
Internal Communications Award
Consultancy: Steppart
Client: Farlands
type of communications system designed: (3)______
requirements: easy to use
consistent with client’s (4)______
outcomes: reduced spending on (5)______ and
had an unexpected effect on client’s (6)______
Corporate Identity Award
Consultancy: 13
Client: Coffee Cabina
outlets have been (7)______
outcomes: great improvement in (8)______
unusually fast achievement of (9)______
Packaging Award
Consultancy: Tamka
Client: Starbury Ice Creams
Brief: to target a different (10)______
to encourage (11)______ consumption
judges were impressed by label’s (12)______ design
F Good evening, and welcome to our sixth annual design awards ceremony As chair of the panel of judges, I saw the work of a great many design consultancies, and was very impressed by its range and quality. We had great difficulty selecting the winners, but with that now done, let me introduce William Taylor, who’s going to announce the prizewinners.
William Taylor started his career as Chief Executive of the design consultancy he founded ten years ago, but since selling that he’s been working freelance. He modestly describes himself as a publicist, though in fact his scope is far greater than that suggests. His work is eye-catching, witty and extremely effective. He was last year’s prizewinner in our exhibitions category, for the digital media gallery that he had designed. His major project at the moment is to design an exhibition of photography, and we look forward to seeing the results. Ladies and gentlemen - William Taylor
M Thank you. Our first award this evening is in the Internal Communications category, and this goes to the Steppart Consultancy for their work for travel chain Farlands. The consultancy’s original brief was to develop an effective internal communications system of memos and newsletters, but they concluded that an intranet would be far more effective. So with the client’s agreement Steppart rewrote their brief Not only did the new system have to be user-friendly, its design also had to reflect Farlands’ brand values - bright, colourful and synonymous, with fun. It succeeded in full, overcame all the. company’s communications problems, and allowed it to make the predicted savings on postage and paper What was not foreseen, however, was the strong sense of involvement and even excitement that the innovation also created, which greatly enhanced Farlands’ intemal culture. So today’s first prizewinner is the Steppart Consultancy,
The winning consultancy in our Corporate Identity category is J3, for their work for Coffee Cabina, whose outlets provide such good cups of coffee and cakes. When Coffee Cabina decided to re-brand, two years ago, it had nine stores with three separate identities. Since it launched its new identity, the company has refitted all its existing stores and a further dozen are about to be opened. While operating costs have risen by 15 per cent, profitability has increased by over 40 per cent. Since hitting ’the streets, the new design has led to a steady rise in the number of new customers, and most of the stores reached the sales potential which was forecast for them within two to three weeks, instead of the standard four to six months, Ladies and gentlemen, the J3 Consultoncy.
Now we turn to packaging, and this award goes to consultancy Tamka for its work for Starbury Ice Creams. Starbury decided to launch a range of premium ice creams, to complement its existing range, and identified this as an opportunity to aim at a more mature market segment than the children who comprised the majority of its existing customers. This was made part of Tamka’s brief Another challenge for the designers was to attract year-round sales, unlike the seasonal consumption which the existing range depended on. The new premium ice creams have quickly become established, and the company strongly believes that this was helped by the excellent packaging which Tamka designed for them. The designs challenge every tradition, from the shape and material of the ice cream containers to the minimalist feel of the label. The panel was very taken by th/s, and by the coherent approach which the designers took to every aspect of the design package. So the award in the packaging category goes to Tamka.
选项
答案
SALES POTENTIAL
解析
转载请注明原文地址:https://kaotiyun.com/show/tXOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatisthereportabout?
Whataretheytalkingabout?
Whattimeisthereportbeingpresented?
Whatisthisreportmainlyabout?
Whatisthereportabout?
Whatisgiventothelistener?
Whatbusinessismentioned?
Wherewilltheconferencebeheld?
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.MarketResearch:theimportanceofdoingmarketresearc
随机试题
某化工厂的合成车间动力安装工程如图5.Ⅱ所示。(1)AP1为定型动力配电箱,电源由室外电缆引入,基础型钢采用10#槽钢(单位重量为10kg/m)。(2)所有埋地管标高均为-0.2m,其至AP1动力配电箱出口处的管口高出地坪0.1m,设备基础顶标高为+0
Mum,I’vebeenstudyingEnglishsince8o’clock.______IgooutandplaywithTomforawhile?
某孕妇,G2P2,妊娠30周,规律下腹疼痛伴阴道血性分泌物6小时。查体:部位LOA,胎心率146础分,宫缩20秒/7~8分钟,宫缩力弱,肛查胎先露S-3,宫颈管缩短,宫口可容一指尖。目前最恰当的处理措施是()。
某桥梁工程,采用钻孔灌注桩基础,承台最大尺寸为:长8m,宽6m,高3m,梁体为现浇预应力钢筋混凝土箱梁。桩身混凝土浇筑前,项目技术负责人到场就施工方法对作业人员进行了口头交底,随后立即进行1号桩桩身混凝土浇筑,导管埋深保持在0.5~1.0m左右。浇筑过程中
13,9,31,71,173,()
近年来,粉尘爆炸事件屡见不鲜。下列粉尘中不容易引起爆炸的是()
A、 B、 C、 D、 C
下列叙述中,与提高软件可移植性相关的是______。
Mostpeoplewhotravellongdistancescomplainofjetlag(飞行时差综合症).Jetlagmakesbusinesstravelerslessproductiveandmorepro
Itmakesnodifferencetome_______Mr.Smithwillcomeornot.
最新回复
(
0
)