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  3. 　　Americans live in a style-conscious culture even elementary school children know the difference between Air Jordans and the ch

　　Americans live in a style-conscious culture even elementary school children know the difference between Air Jordans and the ch

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问题 　　Americans live in a style-conscious culture even elementary school children know the difference between Air Jordans and the cheaper imitations. By the time they enter junior high school, most American adolescents are already highly skilled at distinguishing between brand names. The real lesson young Americans learn is that they live in a world where it matters what brand of clothes or furniture or car they buy. It matters what style of music they listen to, how they wear their hair, whether they’re tattooed or pierced, and what kind of food they like to eat. Even everyday use—objects from staplers to tooth brushes to laptop computers matter too.
　　In many ways, it seems that such a concern for personal style and the appearance of objects is shallow and trivial. After all, what does it really matter whether or not someone’s clothes or music or computer is at the cutting edge of style? Why should anyone care? One reason is that style is a guide to economic and social class in America Style identities. Whether consciously or unconsciously, we make judgments about people based on their appearance and their style. Simply by growing up in American culture, we acquire a sense of the style appropriate to different walks of life—how, for example, a high school teacher, a business executive, a truck driver, or a rock star ought to look.
　　Style communicates messages about economic and social class precisely because we share with others cultural codes that define what’s normal and expected. For example, we expect wealthy professionals in metropolitan areas to be museum members, go to the opera, and enjoy gourmet food and fine wine. On the other hand, we are likely to expect that working-class men in the Midwest drink beer, listen to classic rock, and support their local pro-football team. This doesn’t mean that everyone in a particular social group conforms to these cultural codes. What it does indicate, however, is that style carries cultural meanings that go far beyond individual likes and dislikes. Style, in other words, is linked to the way of life that identifies groups of people, cultures, and subcultures. If the styles we adopt seem to be freely taken personal choices, they are contained nonetheless in a larger system of cultural codes that organize the way we think about identity, social status, prestige, good (and bad) taste, tradition, and innovation.
　　Fashion designers, graphic designers, and product designers understand this intimate connection between style and identity. They design everything from corporate logos and brand trademarks to the latest style of jeans and athletic shoes to computers and cars. Their job is to match styles to people’s identities and, at the same time, to create styles that offer people new identities.  
Why should young Americans learn to distinguish between brand names?
选项 A、The differences of various brands make a difference in their life.
B、It’s the result of manufacturers" marketing and promotion.
C、Consumerism is prevalent in America.
D、Brand names send message of the owner’s identity.
答案D
解析 此题为细节判断题。文章第二段指出，美国人注重风格的一个原因是...style is a guide to economic and social class in America Style identities.不同的品牌反映不同的个人风格，而个人风格反映一个人的经济能力和社会地位。个人风格体现的是个人身份，所以D项符合题意。
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