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It is hard to make money peddling social media anywhere. During their first few years in business, Facebook and Twitter lost pot

admin2018-03-01  45
问题     It is hard to make money peddling social media anywhere. During their first few years in business, Facebook and Twitter lost pots of money. Yet somehow Tencent, an innovative Chinese firm that released the WeChat app in 2011, seems to have cracked the code. Alicia Yap of Barclays, an investment bank, forecasts that WeChat will earn some 6.8 billion yuan ($1.1 billion) this year and 9.6 billion yuan next year. The reasons for optimism include clever integration of the app with other money-making services and spectacular growth in users at home and, unusually for a Chinese app, abroad.
    WeChat started off as a messaging service, similar to America’s WhatsApp, but it has grown rapidly into much more. In recent months, Tencent has integrated online-payment functions into it. Customers can do their banking through it and a wealth-management service has just been launched. It is also promoting e-commerce: during a recent sale held exclusively on WeChat, Xiaomi, China’s hottest smartphone-maker, is said to have sold 150,000 of its latest model in under ten minutes.
    Most internet companies that make money do so by selling online ads, but Tencent makes most of its money selling customers virtual goods. About 85% of the money Tencent will make this year from the app will come from gaming. Tencent says that WeChat has 270m active users, including tens of millions overseas. Their number and enthusiasm matter a lot to marketers. At the moment, Tencent allows companies to send occasional, targeted messages to some users without charge. Mark Natkin of Marbridge, a consultancy, says that in future it might ask for a fee.
    The biggest unknown about WeChat is whether the app can become a global blockbuster like Twitter or Facebook. Mr. Natkin points out that the app will lose one of its most attractive features outside the country. WeChat usage exploded in part because it integrates a user’s address book from Tencent’s QQ, an old-fashioned instant-messaging service that has over 800m registered users, though few outside China.
    WeChat is already used in South-East Asia, Russia and India. The app is available in the Japanese and Korean languages, but strong local rivals already exist in those markets. America and Europe will be harder to crack. To succeed there, it must beat WhatsApp and other rivals.
According to Paragraph 1, which one is true?
选项 A、Most Chinese apps are popular in the world.
B、Foreign social software earns more money in China.
C、WeChat has broken the rule and made money illegally.
D、WeChat has combined the app with other profitable services.
答案D
解析 选项A对应第一段最后一句：...spectacular growth in users at home and, unusually for a Chinese app, abroad. 大意为：国内外用户数量猛增，这对于中国的app来讲是很少见的。选项A中的“most”一词与原文“unusually”一词明显相反，故错误。选项B对应该段第二句：During their first few years in business, Facebook and Twitter lost pots of money. 其中，“Facebook and Twitter”对应“foreign social software”；而“lost pots of money”与该项“gains more money”完全相反，故该项也是错误的。选项C中的“made money illegally”在原文并无体现，其中illegally一词是无中生有。选项D对应最后一句：The reasons for optimism include clever integration of the app with other money—making services… 其中，该项的“combined the app with”对应“integration of the app with”；“other profitable services”对应“other money-making services”，故该项正确。
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