2. 外语
  3. Read the following passage and choose the best word for each space. Money spent on advertising is money spent as well as any

Read the following passage and choose the best word for each space. Money spent on advertising is money spent as well as any

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问题     Read the following passage and choose the best word for each space.
    Money spent on advertising is money spent as well as any【C1】______know of. It serves directly to assist a rapid of goods at reasonable prices,【C2】______establishing a firm home market and so making it possible to provide【C3】______export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it【C4】______an increasing need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services:【C5】______advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 percent more.
    And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy【C6】______the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live【C7】______the promise of his advertisements. He might fool some people for a little【C8】______through misleading advertising. He will not do so for long, for mercifully the public has the good【C9】______not to buy the inferior article more than once. If you see an article【C10】______advertised, it is the surest proof. I know that the article does what is【C11】______for it, and that it represents good value.
    Advertising does more for the【C12】______benefit of the community than any other force I can think of.
    There is one more point I feel I ought to【C13】______on. Recently I heard a well-known television personality【C14】______that he was against advertising because it persuades rather than informs. He was drawing【C15】______fine distinctions. Of course advertising【C16】______to persuade.
    If its message were【C17】______merely to information — and that in itself【C18】______difficult if not impossible to achieve,【C19】______even a detail such as the choice of the color of a shirt is subtly persuasive — advertising would be so boring【C20】______no one would pay any attention. But perhaps that is what the well-known television personality wants.
【C10】
选项 A、persistently
B、insistently
C、consistently
D、continuously
答案C
解析 考点：词义辨析。分析：本句4个选项的意思分别是：A．persistently“坚持不懈的，持续不断的，一再发生的”；B．insistently“坚持的”；C．consistently“(指人的行为和观点)前后一致、一贯的”；D．continuously“持续不断，不间断”。该句指的是：“如果我们看到对某一商品做的广告始终如一”，因此选项C．consistently符合题意，故该选项正确。
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