首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
自考
Public relations is management function that creates, develops, and carries out policies and programs to influence public opinio
Public relations is management function that creates, develops, and carries out policies and programs to influence public opinio
admin
2013-07-02
95
问题
Public relations is management function that creates, develops, and carries out policies and programs to influence public opinion or public reaction about an idea, a product, or an organization. The field of public relations has become an important part of the economic,social and political pattern of life in many nations. That field includes advertising, promotional activities, and press contact. Public relations also exists at the same time in business with marketing and merchandising to create the climate in which all selling functions occur.
Public relations activities in the modern world help institutions to cope successfully with many problems, to build prestige for an individual or a group, to promote products, and to win elections. The majority of public relations workers are staff employees working within a corporate or institutional framework. Others operate in public relations counseling firms.
In industry, public relations personnel keep management informed of changes in the opinions of various publics (that is, the groups of people whose support is needed): employees, stockholders, customers, suppliers, dealers, the community, and government. These professionals counsel management as to the impact of any action or lack of action on the behavior of the target audiences. Once an organizational decision has been made, the public relations person has the task of communicating this information to the public using methods that promote understanding "consent" and desired behavior. For example, a hospital merger, an industrial plant closing, or the introduction of a new product all require public relations planning and skill.
Public relations activities are a major part of the political process in many nations. Politicians seeking office, government agencies seeking acceptance and cooperation, officials seeking support for their policies, and foreign governments seeking aid and allies abroad all make extensive use of counseling services provided by public relations specialists.
Public relations also plays an important role in the entertainment industry. The theaters, motion pictures, sports, restaurants and individuals all use public relations services to increase their business or add to their image. Other public relations clients are educational, social service, and charitable institutions, trade union, religious groups, and professional societies.
The successful public relations practitioner is a specialist in communication arts and persuasion. Specialized skills are required to handle public opinion research, media relations, direct mail activities, institutional advertising, publications, film and video production, and special events. Public relations services are so far virtually unused in many developing nations,but they are likely to be a future government concern.
In the first paragraph, the author mainly tells us______ ( )
选项
A、the methods of public relations
B、the activities of public relations
C、the functions of public relations
D、the definition of public relations
答案
D
解析
主旨归纳题。文章第一段讲了“public relation”的含义及功能等,是对public relation的定义。
转载请注明原文地址:https://kaotiyun.com/show/vRrx777K
本试题收录于:
英语阅读(一)题库文史类分类
0
英语阅读(一)
文史类
相关试题推荐
Prometheuswashappytobeofservicetoman.Hetaughtpeople【C1】______.Hetaughtthemhowtoplantandgrowtheirownfood,
Allofushavereadthrillingstoriesinwhichtheherohadonlyalimitedandspecifiedtimetolive.【C1】______.Butalwayswe
SometimeagoIdiscoveredthatoneofthechairsinmyfronthallhadabrokenleg.Ididn’tforeseeanygreatdifficultyinge
Ifheopenedtheotherdoor,aladycameout.(63)Thekingalwayschosetheladieshimself.(64)Hemadesurethateachwasof
OpponenttouchgiveglueinfeedacrossforLeapdisgustonstraightdisappointedjump
OpponenttouchgiveglueinfeedacrossforLeapdisgustonstraightdisappointedjump
Internationalairlineshaverediscoveredthebusinesstravelers,themanorwomanwhoregularlyjetsfromcountrytocountryas
Whatistheviciouscycleandhowcoulditbereversedaccordingtotheauthor?
TheBritishbourgeoisormiddleclassbelievedinthefollowingnotionsexcept.()
______believesthatman’sfateispredeterminedlytragic,drivenbyacombinedforceof"nature",bothinsideandoutside.()
随机试题
在马克思主义普遍原理的指导下,走自己的路,从中国的基本国情出发建设中国特色社会主义,这体现了事物发展前进性和曲折性的统一。()
线状加热的特点:“线”宽度方向的收缩明显比长度方向的收缩要大,并且随加热线宽度的增加而增加。
Itisestimated__________anautomatedhighwaywillbeabletohandle10,000vehiclesperhour.
以下叙述正确的是()。
监理单位受项目法人委托进行控规设计的监理工作不包括()。
甲影视公司未经王某同意在其影视作品中使用了王某的音乐作品作为背景音乐,双方由此产生纠纷。王某系某著作权集体管理组织的会员,并授权该组织行使其著作权。根据著作权法及相关规定,下列说法哪些是正确的?
违反《旅行社条例》规定,外商投资旅行社经营中国内地居民出国旅游业务以及赴香港特别行政区、澳门特别行政区和台湾地区旅游业务,或者经营出境旅游业务的旅行社组织旅游者到国务院旅游行政主管部门公布的中国公民出境旅游目的地之外的国家和地区旅游的,由旅游行政管理部门(
满腹经纶对于()相当于()对于震撼
2008年对主要国家和地区货物进出口贸易逆差额(进口额-出口额)最大的国家(地区)是()。
数据库设计中,将E-R图转换成关系数据模型的过程属于()。
最新回复
(
0
)