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  3. You work for Simons, an electrical goods manufacturer, and your company director wants to find out which methods of advertising

You work for Simons, an electrical goods manufacturer, and your company director wants to find out which methods of advertising

admin2013-10-03  31
问题     You work for Simons, an electrical goods manufacturer, and your company director wants to find out which methods of advertising are the most effective. Recently the marketing department has asked customers how they first learnt about Simons.
    Look at the information below, on which you have already made some handwritten notes.
    Then, using all your handwritten notes, write your report.
    Write 120-140 words.
选项
答案Introduction The aim of this report is to find out which methods of advertising are the most effective for us. Findings The result of research clearly shows that 40% of customers met first Simons on radio. We spent a lot of money, but we got a valuable effect. In spite of the fact that costs of magazines are definitely much cheaper than billboards, magazines are more effective than billboards. Nowadays internet users are increasing dramatically, and it is one of the increasing advertising market. Therefore, figures of website likely to increase, while they are surfing Internet, they learns about Simons. Many people do not read direct mail any more. Therefore, costs of direct mail is similar with magazines but the effect of this is the lowest. Conclusion It is concluded that radio, magazines, and website are the most effective methods. Recommendations It is recommended that billboards advertising will be stopped because of increasing costs and value. We also recommend that we need to try more magazines.
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