首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They became more popular. B、They were more regulated. C、They became better produced. D、They became less honest. B录音提到,两个法令的出台为
A、They became more popular. B、They were more regulated. C、They became better produced. D、They became less honest. B录音提到,两个法令的出台为
admin
2021-07-14
57
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
录音提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:https://kaotiyun.com/show/wNJ7777K
0
大学英语六级
相关试题推荐
中国经济年度人物(ChineseEconomyPersonoftheYear)评选是由CCTV在2000年开始发起的。作为中国经济领域的“奥斯卡”(Oscar),它是中国国内最具专业性和影响力的一个奖项,也是中国认知度最高的一个品牌。每年的评选结
A、Itspowerbillreaches£9millionayear.B、Itsellsthousandsoflightbulbsaday.C、Itsuppliespowertoanearbytown.D、I
A、Itisworthwhile.B、Itistooexpensive.C、Ittastesdelicious.D、Itishealthier.B
A、Launchingacampaigninspecialistmedicaljournals.B、AdvertisingmedicinesthatneedaprescriptiononTV.C、Makingnewspape
A、Becausetherobesofthemanandthewomanaretoodetailed.B、Becauseitiswhiteandmuchsmallerthantheoriginal.C、Becau
OntheImportanceofBeingGratefulForthispart,youareallowed30minutestowriteanessayentitledOntheImportance
A、Law.B、Trade.C、Engineering.D、Arts.C题目问根据PayScale的研究结果,学哪一个科目会带来好的收益。录音明确提到是工程学(engineeringisagoodbetwhereveryoustudy
A、Moneyisproofofone’svalue.B、Moneyisameansinsteadofanend.C、Makingmoremoneyismeaningless.D、Moneycangivegrea
A、Theirhardworkingspirit.B、Theirpatienceinwaitingfortheatretickets.C、Theirdelightinleisureactivities.D、Theirenth
随机试题
正常心脏的位置
A.肺活量B.每分通气量C.肺泡通气量D.肺总量E.余气量每分钟进入肺泡,能与血液进行交换的气体量称为()
细胞分泌的激素进入细胞间液,通过扩散作用于靶细胞发生作用的传递方式叫作
因土地利用规划用地指标已经用完,某市一企业经市政府批准在远郊租用张村50mm2规划建设用地范围外的农用地,用于新建厂房扩大生产。张村村民委员会核算租期内的土地租金总收益大于农用收益,且高于土地征收价格,于2006年10月31日与该企业正式签订了50年的出租
在1986年第二批历史文化名城审批过程中,形成了3种核定标准,其中不包括()。
()属于我国税款的征收方式。
股票发行公告是承销商对公众投资人作出的事实通知。()
“子虚乌有”一词出自以下哪部作品?()
股东代表诉讼,是指当公司的合法权益受到不法侵害而公司却怠于起诉时,公司的股东即以自己的名义起诉,所获赔偿归于公司的一种诉讼制度。根据上述定义,以下情形可以提起股东代表诉讼的是()。
A、popularizationB、pauseC、developmentD、ignoranceandconfusionD
最新回复
(
0
)