首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the following extract from an article about what airline alliances will take to people and those airline companies, and the
Read the following extract from an article about what airline alliances will take to people and those airline companies, and the
admin
2013-08-22
67
问题
Read the following extract from an article about what airline alliances will take to people and those airline companies, and the questions followed.
For each question 15—20. mark one letter(A, B, C, or D)on your Answer Sheet for the answer you choose.
Marketing, a vital part of any business undertaking, is a group of activities designed to facilitate and expedite exchanges. Marketing activities ensure that the products consumers want to purchase are available at a price they are willing to pay and that consumers know that the product is available. These activities occur in a dynamic environment—that is, an environment of constantly changing laws, regulations, social pressures and opinions, economic conditions, and technological advances. The marketing concept is the basic philosophy that guides all marketing activities. The marketing concept states that an organization should try to satisfy customers’ needs by means of a set of coordinated activities. These activities also allow the organization to achieve its own goals.
According to the marketing concept, a business must find out what consumers need and want and then develop the product, service, or idea that fulfills their need or want. The business must them get the product(or service, or idea)to the customer. The process does not stop there. The business must continue to alter, adapt, and develop products to keep pace with the changing needs and wants of consumers. Although customer satisfaction is the goal of the marketing concept, a business must coordinate its marketing activities so that it can achieve its own objectives. If it does not achieve its own objectives, it will not stay in business for long. For example, a company could sell VCRs $ 100 and give customers a life time guarantee with each one. That would be great for the customers but not so great for the organization. Obviously companies must strike a balance between achieving organizational objectives and satisfying customers.
To understand the marketing concept, it is also important to note what marketing is not manipulation to get consumers to buy products they don’t want. Marketing is not just selling and advertising. It is a systematic approach to satisfying customers. An exchange doest not necessarily take place just because buyers and sellers have something of value to exchange. Each party must be willing to give up its respective "something of value" to receive the "something" held by the other. Your money or credit-for compact discs, Codes, football tickets, or a new pair of shoes, because you consider these products more valuable or important to you than holding on to your money or credit potential.
As a matter of fact. Marketing has evolved from a production to a consumer orientation. From the Industrial Revolution until the 1920s, most companies were in the production era. Producers believed that consumers would open their arms and pocketbooks to buy whatever they produced. "If we can make it, it will sell" was the management thinking characteristic of the production era.
By about 1930, companies had more production capability than ever before. The good quality product not longer sold itself. This led many firms to enter the sales era in which they believed that a good sales force could sell almost anything. It was a time when a company emphasizes selling because of increased competition.
From the passage, we know that marketing is the creative process of_____.
选项
A、meeting customer needs
B、specifying manufacturer profit objectives
C、finding out what customers need and want
D、satisfying customers’ needs profitably
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/xR7d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
ExchangeRisksYourcompanywilldobusinesswithseveralcompaniesfromseveralcountries.Sinceseveralcurrenciesofm
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetopic
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.MarketResearch:theimportanceofdoingmarketresearc
Task7TeamBuildingYourcompanyisabouttotakeoveranothercompanyandiskeentoencouragethestafffrombothcompaniest
QualityControl:theimportancetoacompanyofmonitoringthequalityofitsgoodsandservices
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,choosethejobeachsp
TASKONE—ADVANTAGE•Forquestions13—17,matchtheextractswiththeadvantages,listedA—H.•Foreachextract,choosetheadv
•Readthetextbelowaboutthelogistics.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyinco
随机试题
男性病人从高处坠落,骑在栏杆上,自诉会阴部疼痛,尿道滴血伴排尿困难。体检会阴部血肿,无其他伤势,导尿管不能置人。该病人最合理的治疗为
急性风湿性关节炎多属于中医学中
施工现场动火作业必须执行的制度是()。
我国证券交易始于1986年,首先在深圳起步。()
收款人办理委托收款应向银行提交委托收款凭证,但不需要提交有关的债务证明。()
被称为“亚圣”的儒家代表人物是_____。
公有制为主体、多种所有制经济共同发展,按劳分配为主体、多种分配方式并存,社会主义市场经济体制等社会主义基本经济制度,是党和人民的伟大创造。以下选项内容正确的有()
Thetechnologyindustryisatwaroverintellectualproperty.OnMay7ththefirst【C1】______ofathree-partfightbetweenOracle
NFS服务器可以共享目录和文件,用来记录共享目录和文件列表的文件是()。
Wehaveallexperienceddayswheneverything(1).Adaymaybeginwellenough,butsuddenlyeverythingseemsto(2).Whatinva
最新回复
(
0
)