首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the following extract from an article about what airline alliances will take to people and those airline companies, and the
Read the following extract from an article about what airline alliances will take to people and those airline companies, and the
admin
2013-08-22
64
问题
Read the following extract from an article about what airline alliances will take to people and those airline companies, and the questions followed.
For each question 15—20. mark one letter(A, B, C, or D)on your Answer Sheet for the answer you choose.
Marketing, a vital part of any business undertaking, is a group of activities designed to facilitate and expedite exchanges. Marketing activities ensure that the products consumers want to purchase are available at a price they are willing to pay and that consumers know that the product is available. These activities occur in a dynamic environment—that is, an environment of constantly changing laws, regulations, social pressures and opinions, economic conditions, and technological advances. The marketing concept is the basic philosophy that guides all marketing activities. The marketing concept states that an organization should try to satisfy customers’ needs by means of a set of coordinated activities. These activities also allow the organization to achieve its own goals.
According to the marketing concept, a business must find out what consumers need and want and then develop the product, service, or idea that fulfills their need or want. The business must them get the product(or service, or idea)to the customer. The process does not stop there. The business must continue to alter, adapt, and develop products to keep pace with the changing needs and wants of consumers. Although customer satisfaction is the goal of the marketing concept, a business must coordinate its marketing activities so that it can achieve its own objectives. If it does not achieve its own objectives, it will not stay in business for long. For example, a company could sell VCRs $ 100 and give customers a life time guarantee with each one. That would be great for the customers but not so great for the organization. Obviously companies must strike a balance between achieving organizational objectives and satisfying customers.
To understand the marketing concept, it is also important to note what marketing is not manipulation to get consumers to buy products they don’t want. Marketing is not just selling and advertising. It is a systematic approach to satisfying customers. An exchange doest not necessarily take place just because buyers and sellers have something of value to exchange. Each party must be willing to give up its respective "something of value" to receive the "something" held by the other. Your money or credit-for compact discs, Codes, football tickets, or a new pair of shoes, because you consider these products more valuable or important to you than holding on to your money or credit potential.
As a matter of fact. Marketing has evolved from a production to a consumer orientation. From the Industrial Revolution until the 1920s, most companies were in the production era. Producers believed that consumers would open their arms and pocketbooks to buy whatever they produced. "If we can make it, it will sell" was the management thinking characteristic of the production era.
By about 1930, companies had more production capability than ever before. The good quality product not longer sold itself. This led many firms to enter the sales era in which they believed that a good sales force could sell almost anything. It was a time when a company emphasizes selling because of increased competition.
From the passage, we know that marketing is the creative process of_____.
选项
A、meeting customer needs
B、specifying manufacturer profit objectives
C、finding out what customers need and want
D、satisfying customers’ needs profitably
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/xR7d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.YouhavetochooseoneofthetopicsfrOmtheth
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Isitnecessaryforthecompaniestoretainqualitystaff?Why?Howtoretainqualitystaff.
Canyouexplainwhypeoplebuystockonmargin?
Task7TeamBuildingYourcompanyisabouttotakeoveranothercompanyandiskeentoencouragethestafffrombothcompaniest
Towhatextentisitpossibletotrainpeopleininterpersonalskills?(Canpeoplebetrainedtoworkwellwithotherpeople?)
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,choosethejobeachsp
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,choosethejobeachsp
随机试题
A.羌活B.防风C.薄荷D.蝉蜕既能疏散肺经风热而利咽、透疹、止痒,又能疏散肝经风热而明目退翳,凉肝息风止痉的药物是
无论是违反法律的强制性规定还是违反法律的非强制性规定的民事行为,均是违反法律规定的行为,均不产生法律效力。( )
建设项目需要使用建设用地的,建设单位应当持法律、行政法规规定的有关文件,向有批准权的()土地行政主管部门提出建设用地申请。
某基岩断层,其断块之间的相对错动方向是上盘下降、下盘上升,该断层可称为()。
蜀都企业从无关系的日本某企业购买了一批机械设备,成交条件为CIF上海,该批货物的发票列示如下:机器设备USD500000;运保费USDS000卖方佣金USD25000;培训费USD2000;设备调试费USD20000。该批货物海关申报的总价应是(
关于集权型组织结构的优点的说法,错误的是()。
明朝的南京城墙都城城垣内侧周长为()公里,名列全国第一和世界第一。
盲人或者又聋又哑的人违反治安管理的,不予处罚。()
A、 B、 C、 D、 D
J.Martin认为,要提高企业信息系统中数据处理的效率,下列几项中哪项是最重要的?
最新回复
(
0
)