The values of the project should be kept in mind for all team members because the goal may change.

The lack of explicit discussion about why and how the mission had to change created a wedge between participants. Reminding team members about the values underlying the project — promoting sustainability, urban livability, innovation — could have helped bring all of them back into the fold. Instead, the team found itself split between those enthusiastic about the new goal and those who clung to the old one.

For years, YouTube users in Germany have searched for music videos on the online streaming service, only to be confronted with one of the most hated icons on the internet here: a small red TV-shaped symbol informing them they were unable to view the video.