首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Look at the statements below and at the five extracts from a newspaper article on the opposite page about people who have set
• Look at the statements below and at the five extracts from a newspaper article on the opposite page about people who have set
admin
2010-01-28
102
问题
• Look at the statements below and at the five extracts from a newspaper article on the opposite page about people who have set up their own internet companies.
• Which extract (A, B, C, D or E) does each statement 1-8 refer to?
• For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet.
• You will need to use some of these letters more than once.
A
E-GAMES
John and Stephanie both wanted a complete career change. Selling children’s games over the internet seemed a foolproof idea, but their biggest challenge was to secure financial backing. First they contacted numerous venture capitalists, but from the response of the few that would even talk to them, they realised they would get nowhere until they had spelt out in detail how they intended to turn their concept into reality. So the next step was to work with a group of start-up consultants, to devise a business plan making their expected revenue streams more precise.
B
SUREK
Sue and Derek’s plan was to sell clothes over the internet. After a shaky start, leading to serious cash flow problems, which meant they occasionally had little to live on, they realised they would have to advertise much more seriously: on the internet, they used online marketing tools to the full to produce increases in traffic, and combined this with intensive publicity outside the internet. Within six months they had built a large customer database, at which stage it was necessary to begin looking for capital to build the business.
C
WONDERWEB
Two senior advertising executives, frustrated with the pace of change in an industry they felt was failing to take advantage of new media, Sally and Sue were keen to translate their advertising and marketing skills into an online environment. To their surprise, they found that many websites seemed to have been developed without taking any account of users’ needs. Sure that the opportunity was ripe for a business with a strong marketing proposition, they started offering marketing services to other small online businesses.
D
SUPERGIFTS
Michael and Tony set up a company to sell up market gifts, such as glassware and porcelain, online. The niche market they have identified is professional and affluent, a group which their research revealed is increasingly internet literate, is looking for exceptional goods at the right price and has high service expectations. A low-level marketing campaign generated more than 2000 customers, with a high-value average order. The entire system from web order to delivery is proving to be highly successful, with all orders being fulfilled within the advertised five days without any returns or breakages.
E
ABBIE’S
The first phases of the company’s growth have been funded through a mix of personal investment, foregone salaries and bank overdraft. The next phase will be crucial. Their biggest challenge will be to distinguish themselves from a plethora of competitive sites, most of which are spending far more than they are. To stand out from the crowd, Paul and Abbie are working to target and reach their audience better, and generate higher sales, but of necessity without increasing their budget. The company’s total marketing vision will be the key to success.
These people felt that they could improve companies’ focus on customers.
选项
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/y5Kd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
A、 B、 C、 C(A)newspaper和paper的发音相似,需多加注意。(B)重复使用printer一词,易造成误导。(C)针对在哪里拿的打印纸的提问,回答从储藏柜拿的,在意思上与问题衔接得最为恰当。
A、 B、 C、 C(A)利用newspaper容易联想到的news混淆视听。(B)利用newspaper与new部分发音相似设置陷阱。(C)可以那样做,这一许可表达很好地回答了问句,因为经常会用到,请考生牢记。
Whattypeofservicedoesthecompanymostlikelyprovide?
ServiceRequest—MaintenanceDepartment(StubbsCollege)-Paintallofthewallsinthegymnasiumandcafe
ServiceRequest—MaintenanceDepartment(StubbsCollege)-Paintallofthewallsinthegymnasiumandcafe
Canyouexplainwhypeoplebuystockonmargin?
Isfire-and-hireattituderightornotwhenemployingpeople?Whynot?
•Youwillhearfivedifferentpeopletalkingaboutaspecialtrainingprogrammefortheircompany.•Foreachextractthereare
•YouwillheartheChairmanoftheBusinessBroadcastingCommitteeofatelevisioncompany.Heisaddressingameetingofthec
随机试题
“其身正,不令而行;其身不正,虽令不从”,孔子的这句名言体现的德育方法是()。
女,78岁,雨天滑倒在地,右髋部疼痛,不能起立和行走。护理体检:右下肢缩短,屈曲、内收、内旋,纵向叩击痛(+)。该病人最可能的诊断是
《工程建设项目施工招标投标办法》中规定,联合体参加资格预审并获通过的,下列情况下,招标人有权拒绝该投标联合体的有()
设L是抛物线y=x2上从点(0,0)到点(1,1)的一段弧,则对坐标的曲线积分∫L(x2-y2)dx等于()。
生产经营期间,在资本化期间计算利息费用时,与专门借款有关的利息收入应()。
不属于国家行政机关的是()。
根据我国宪法的规定,下列关于宪法监督制度的表述,错误的是()。
dietaryfiber
若α1,α2,α3线性相关,α2,α3,α4线性无关,则().
在考生文件夹下,存在两个数据库文件和一个照片文件,数据库文件名分别为“samp1.accdb”和“dResearch.accdb”,照片文件名为“照片.bmp”。请按以下操作要求,完成表的建立和修改。将考生文件夹下“dResearch.accdb”数据
最新回复
(
0
)