首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
How to write a tourism marketing plan 1 A tourism marketing plan helps you make marketing decisions by arranging tasks, sel
How to write a tourism marketing plan 1 A tourism marketing plan helps you make marketing decisions by arranging tasks, sel
admin
2012-01-23
90
问题
How to write a tourism marketing plan
1 A tourism marketing plan helps you make marketing decisions by arranging tasks, selecting messages, and______to promote your area.
2 ______about the travelers of your area is necessary for an effective plan.
3 First, you should set your______.
4 Your marketing goals should be far-ranging so that they can be accomplished through______.
5 SWOT is short for______, ______, ______and Threats.
6 Strengths and weaknesses are that could have an impact on your market position.
7 Opportunities and threats are external forces that influence your______.
8 Thirdly, create a community or______.
9 Make______of the features your area offers including food and accommodation, etc.
10 Fourthly, recognise your______.
11 Ask for______information such as gender, age, income and home town.
12 Finally, set marketing objectives for each______.
Woman: Good afternoon, everyone. I am very glad to stand here to say something on how to write a tourism marketing plan.
A tourism marketing plan helps guide your marketing decisions by assigning tasks, choosing marketing messages, and allocating funds to promote your area. It solidifies what you will say and how you will say it to entice potential visitors to your area. A successful plan requires specific information about the people who travel to your area and what they want while they stay there. Here I will suggest an easy-to-follow guide to help you write your tourism marketing plan.
Firstly, you should define your objectives. These should be broad-reaching goals your organisation would like to accomplish through a marketing plan For example, you could attempt to increase the number of tourists who come to your area or the number of dollars each visitor spends in local shops.
Secondly, perform a SWOT analysis. SWQT stands for Strengths, Weaknesses,Opportunities and Threats. Strengths and weaknesses are internal factors that could affect your position in the marketplace, such as plentiful natural features or a lack of banquet halls. Opportunities and threats represent extemal forces that affect your marketing capabilities.
Thirdly, create a community or area profile. Make a master list of the features your area offers including lodging, restaurants, retail shops, attractions, parks, water features and other amenities that will appeal to travelers.
Fourthly, identify your target markets.
Survey your visitors to determine who they are and what they like to do. Ask for demographic information that will help you purchase the appropriate media in the right markets, such as gender, age, income and hometown. Create market segments based on targeted characteristics, for instance, families living in a nearby city who take day trips to your area or retired couples from a neighbouring state who visit your community annually.
Finally, choose marketing objectives for each market segment.
For instance, you could want to increase awareness of day-tripping opportunities in the market segment.
选项
答案
MARKET SEGMENT
解析
最后一个步骤是为每个市场部门设定销售目标。故所填之词应为market segment。
转载请注明原文地址:https://kaotiyun.com/show/y5Od777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatistheproblem?
Byabouthowmuchwillmonthlypricesrise?
A、 B、 C、 A问句中Mr.Yemchose修饰design,chose是choose“选择”的过去式。答句中theotherone中的one指代roomdesign。(B)sign是名词,意为“张贴的纸张,
Whatinformationdoesthemanprovidethewoman?
A、 B、 C、 CIhavetofinishthisreportanswerswhyareyouworkinglate.Choice(A)associatesnightwithlate
A、 B、 C、 CThepackagewasformeanswerswhoreceivedthepackage.Choice(A)confusesthesimilarsoundsagean
A、 B、 C、 D、 A注意人物的动作或事物的状态。(A)图中描绘了男子把相机放在眼前的场景,故为正确答案。而且,接电话的场景Themanisholdingthereceiveruptohis
A、 B、 C、 C问收据要放到包里还是要带走的单纯选择疑问句。(A)是使用和问句中的receipt词形类似的received、有派生词错误的错误选项;(B)是使用由问句中的receipt可能联想到的change、含联
TaskOne-BusinessSuccesssecrets•Forquestions13-17,matchtheextractswithbusinesssuccesssecrets,listedA-H.•For
TASKONE—BUSINESSSUCCESSSECRETS•Forquestions13—17,matchtheextractswithbusinesssuccesssecrets,listedA—H.•Foreach
随机试题
射精管开口于尿道的()
癌症疼痛治疗中常用的辅助药物有()
设备监理工作的性质表现在它的( )。
目前国际评估界具有较大影响的评估准则主要有()。
A股、证券投资基金每笔交易佣金不足5元的,按()元收取佣金。
一家在北京设立的高新技术企业,2013年实际支付合理的工资薪金总额300万元,实际发生职工福利费60万元,职工教育经费20万元。另外,企业为全体员工购买补充养老保险支付50万元,购买补充医疗保险支付20万元。不考虑其他因素,该企业适用的企业所得税税率为
后世学者常常将1917年的“十月革命”和1919年“五四运动”联系在一起探究.却很少有人观察到几乎同时发生的印度“非暴力不合作运动”。事实上,1919年的中国思想界同时受到了来自南北两大社会思潮的夹击式影响,至少在经济领域,保守的企业家阶层的选择与甘地的非
杯中原有浓度为60%的酒精溶液200ml,重复以下操作2次,倒出100ml溶液,加入100ml水,充分混合。问杯中酒精溶液的浓度约变成了多少?()
设随机变量(X,Y)服从二维正态分布,且X与Y不相关,fX(x),fY(y)分别表示X,Y的概率密度,则在Y=y的条件下,X的条件概率密度fX丨Y(x丨y)为
A、Theplayersfoundthebaskettoohightoreach.B、Theplayershadtroublegettingtheballoutofthebasket.C、Theplayersha
最新回复
(
0
)