首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
How to write a tourism marketing plan 1 A tourism marketing plan helps you make marketing decisions by arranging tasks, sel
How to write a tourism marketing plan 1 A tourism marketing plan helps you make marketing decisions by arranging tasks, sel
admin
2012-01-23
63
问题
How to write a tourism marketing plan
1 A tourism marketing plan helps you make marketing decisions by arranging tasks, selecting messages, and______to promote your area.
2 ______about the travelers of your area is necessary for an effective plan.
3 First, you should set your______.
4 Your marketing goals should be far-ranging so that they can be accomplished through______.
5 SWOT is short for______, ______, ______and Threats.
6 Strengths and weaknesses are that could have an impact on your market position.
7 Opportunities and threats are external forces that influence your______.
8 Thirdly, create a community or______.
9 Make______of the features your area offers including food and accommodation, etc.
10 Fourthly, recognise your______.
11 Ask for______information such as gender, age, income and home town.
12 Finally, set marketing objectives for each______.
Woman: Good afternoon, everyone. I am very glad to stand here to say something on how to write a tourism marketing plan.
A tourism marketing plan helps guide your marketing decisions by assigning tasks, choosing marketing messages, and allocating funds to promote your area. It solidifies what you will say and how you will say it to entice potential visitors to your area. A successful plan requires specific information about the people who travel to your area and what they want while they stay there. Here I will suggest an easy-to-follow guide to help you write your tourism marketing plan.
Firstly, you should define your objectives. These should be broad-reaching goals your organisation would like to accomplish through a marketing plan For example, you could attempt to increase the number of tourists who come to your area or the number of dollars each visitor spends in local shops.
Secondly, perform a SWOT analysis. SWQT stands for Strengths, Weaknesses,Opportunities and Threats. Strengths and weaknesses are internal factors that could affect your position in the marketplace, such as plentiful natural features or a lack of banquet halls. Opportunities and threats represent extemal forces that affect your marketing capabilities.
Thirdly, create a community or area profile. Make a master list of the features your area offers including lodging, restaurants, retail shops, attractions, parks, water features and other amenities that will appeal to travelers.
Fourthly, identify your target markets.
Survey your visitors to determine who they are and what they like to do. Ask for demographic information that will help you purchase the appropriate media in the right markets, such as gender, age, income and hometown. Create market segments based on targeted characteristics, for instance, families living in a nearby city who take day trips to your area or retired couples from a neighbouring state who visit your community annually.
Finally, choose marketing objectives for each market segment.
For instance, you could want to increase awareness of day-tripping opportunities in the market segment.
选项
答案
MARKET SEGMENT
解析
最后一个步骤是为每个市场部门设定销售目标。故所填之词应为market segment。
转载请注明原文地址:https://kaotiyun.com/show/y5Od777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whyisthecompanylayingsomanypeopleoff?
Whatisthewoman’sproblem?
WhatdoesthespeakermentionisspecialaboutMr.Rowe?
A、 B、 C、 C否定疑问句的回答,如果肯定要用yes,同时说明原因,否定要用no,同时说明原因。(A)利用与题干中的change发音相似的exchange引发混淆。(B)如果是建议对方为自己做什么,可能会出现这个答案
Whatdidthewomanlearnaboutduringthetraining?
Lookatthegraphic.Howmuchofadiscountwillthewomanreceive?
Task3CompanySuccessThecompanyyouworkforhasrecentlywonanawardforitsachievementsinexportsales.Youhavebeenas
YouwillheararadiopresenterinterviewingabusinesswomancalledLindaTaylor.Foreachquestion(23-30),markoneletter
CriticalSuccessfulFactorsofCRMImplementationsProjectPlanningProjectplanninginvolvesofsettingprojectgoals,identify
随机试题
A.有沟多乳头肾B.平滑多乳头肾C.平滑单乳头肾D.有沟单乳头肾E.复肾牛肾脏的大体解剖结构表明其肾脏类型为
5岁患儿,患单纯性肾病半年,近1个月间断发热,频咳,有痰,夜间多汗.食欲不振,乏力,静脉给予青霉素等抗生素治疗不见好转。查体:营养稍差,面色苍白,咽微红,颈部及腹股沟可触及数个黄豆大小之活动淋巴结,心脏正常,肺呼吸音略粗,肝肋下1cm,质软,脾可触及,无浮
关于银行汇票叙述正确的有()。
适用于股份制企业,尤其是上市公司的年薪制模式的是()。‘
甲公司采用递延法核算所得税,适用的所得税税率为33%。2003年其税前会计利润为1000万元,其中包括投资国债取得的利息收入100万元。当期按会计制度提取并计入损益的折旧超过税法允许扣除的折旧额807元;此外,当期另发生应纳税时间性差异20万元。该公
在某次旅游安全事故中,造成旅游者3人轻伤,经济损失3万余元,该事故属于()。
2007年12月,朱某所在公司决定派他到日本工作两年,因办理出国手续一时钱不够用,遂向朋友陈某借款2万元,并立字据约定朱某在出国前将钱还清。但朱某直到2008年7月27日出国,都一直没有还钱。此前陈某虽然经常来看望朱某,但也对钱的事只字未提。朱某在国外两年
用50cm见方的地砖铺地,需要96块,如果改用40cm见方的地砖,需要()块.
大道之行,天下为公。站立在960多万平方公里的广袤土地上,吸吮着5000多年中华民族漫长奋斗积累的文化养分,拥有14亿中国人民聚合的磅礴之力,我们走中国特色社会主义道路,具有无比广阔的时代舞台,具有无比深厚的历史底蕴,具有无比强大的前进定力。中国共产党的
系统论认为系统是“相互作用的多个元素的复合体”,系统具有多元性、相关性及整体性,其中______ 是系统思想的核心。
最新回复
(
0
)