首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
admin
2012-02-02
73
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than five percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. (341 words)
What lesson might the PR industry take from Ted Turner of CNN?
选项
A、American PR companies should be more internationally-minded.
B、The American PR industry should develop global communications technologies.
C、People working in PR should be more fluent in foreign languages.
D、People involved in PR should avoid using the word "foreign".
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/yCna777K
本试题收录于:
艺术硕士(艺术基础)题库专业硕士分类
0
艺术硕士(艺术基础)
专业硕士
相关试题推荐
2011年8月16日,200余媒体、400多粉丝齐聚北京,共同见证发烧友级重量手机小米手机的发布。雷军先极其详细地介绍了小米手机的参数和优点,在勾起人们兴趣之后临近结束之时,雷军用一张庞大醒目的页面公布了小米手机的价格:1999元。作为首款全球1.5G双
Butthesuccessofscience,bothitsintellectualexcitementanditspracticalapplication,dependsupontheself-correctingc
ForanincreasingnumberofstudentsatAmericanuniversities,Oldissuddenlyin.Thereasonisobvious;thegrayingofAmerica
Itishardtotrackthebluewhale,theocean’slargestcreature,whichhasalmostbeenkilledoffbycommercialwhalingandis
Nearlyall"speedreading"courseshavea"pacing"element—sometimingdevicewhichletsthestudentknowhowmanywordsaminut
Accordingtoasurvey,whichwasbasedontheresponsesofover188,000students,today’straditional-agecollegefreshmenare"
Accordingtoasurvey,whichwasbasedontheresponsesofover188,000students,today’straditional-agecollegefreshmenare"
Theclocktowerlooksoutovera38一hectarecampusgracedbyanornamentallakeandapillaredcentralhall.Addalittleivyand
Theclocktowerlooksoutovera38一hectarecampusgracedbyanornamentallakeandapillaredcentralhall.Addalittleivyand
Therearesomeearthphenomenayoucancounton,butthemagneticfield,somedayisnotofthem.Itfluctuatesinstrength,drif
随机试题
已知星形线(a>0),求:它的弧长;
A、中央前回运动区全部损伤B、下运动神经元损伤C、纹状体受损D、黑质病变E、小脑受损痉挛性瘫痪是由于
简述毛泽东关于正确处理人民内部矛盾理论的主要内容。
等渗液体急剧丧失会导致()
A、肺B、胃C、胆D、肾E、三焦容易导致恶心、呕吐病证的脏腑是
重置抽样的抽样标准误差一定大于不重置抽样的抽样平均误差。()
银行保函不包括()。
我们居住的城市气候宜人,四季如春。
在现实生活中,个人品德具有十分重要的作用,具体表现为()
求的和.
最新回复
(
0
)