首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
admin
2017-04-23
18
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort.
【M6】
选项
答案
designing一designed
解析
语法错误。design的逻辑主语是program,两者构成动宾关系,此处design应该用过去分词形式表被动.意为“这些项目被设计用来帮助营销过程和测量营销结束。”
转载请注明原文地址:https://kaotiyun.com/show/ygzK777K
0
专业英语八级
相关试题推荐
FoodcanaffectpeopleinallofthefollowingaspectsEXCEPT______.
HowmanypeoplehavebeenkilledinthefightinginSyria?
TeachingMethodsforEffectiveCommunicationI.Introduction:someteachingapproacheshelpfultoclassroomcommunication—we
BritishEducationalSystemI.PrimaryandsecondaryeducationinBritain1)Childrengotoprimaryschoolattheageof【B1】______
BritishEducationalSystemI.PrimaryandsecondaryeducationinBritain1)Childrengotoprimaryschoolattheageof【B1】______
GlobalwarmingcouldactuallychilldownNorthAmericawithinjustafewdecades,accordingtoanewstudythatsaysasuddenco
TheJapanesesaytheysufferfromaneconomicdiseasecalled"structuralpessimism".Overseastoo,thereisatendencytoseeJ
Americansfinditdifficulttoengageinanyactivityforpurepleasure.Wehavetohaveahigheraim—apurpose—foreverymome
Americansfinditdifficulttoengageinanyactivityforpurepleasure.Wehavetohaveahigheraim—apurpose—foreverymome
随机试题
逻辑函数的最小项表达式为【】
InBritain,peoplehavedifferentattitudestothepolice.Mostpeoplegenerally【C1】______themandthejobtheydo-althoughther
IgG补体
下列情形哪一项属于自首?
由于成分和结构的不同,每种矿物都有自己特有的物理性质,()是鉴别矿物的主要依据。
甲投资基金利用市场公开信息进行价值分析和投资,在下列效率不同的资本市场中,该投资基金可获取超额收益的有()。(2017年卷Ⅰ、卷Ⅱ)
CMM把软件开发过程的成熟度由低到高分为5级,即初始级、可重复级、已定义级、已管理级和优化级。(59)有6个关键过程区域,主要解决培训、测试、技术常规和评审过程关注、标准过程方面的问题。
Inordertojudgeachild’sintelligence,hismarksinatestmustbecomparedwithmarksgainedbyTheI.Q.equalsto______.
ACertainproductswentoutoffashion.BThepersonislateforthemeeting.CItisdifficulttodemonstrateanew
TheWhiteHouseandotherfederalbuildingswere______asaplaneenterstherestrictedairspace.
最新回复
(
0
)