首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
It is difficult for an agency as old as J. Walter Thompson, which will mm 140 next year, to record some firsts at so venerable a
It is difficult for an agency as old as J. Walter Thompson, which will mm 140 next year, to record some firsts at so venerable a
admin
2011-02-11
48
问题
It is difficult for an agency as old as J. Walter Thompson, which will mm 140 next year, to record some firsts at so venerable an age. But it will do just that with a rare changing of the guard. Thompson, which works for blue-chip advertisers like Diageo, Ford Motor, Kellogg, Merrill Lynch, Nestl6, Pfizer and Reckitt Benckiser, will announce today that Bob Jeffrey, president for its North American operations, will be promoted to chief executive, effective Jan. 1.
Mr. Jeffrey, in being named the ninth chief executive of Thompson since 1864, succeeds Peter A. Schweitzer, who will become chairman, a post that is now vacant. Mr. Schweitzer, 64, will also relinquish his duties as worldwide president to Michael Madel, now president for the Thompson operations in Europe, the Middle East and Africa. Mr. Jeffrey, 50, will become the first Thompson chief executive to have spent most of his advertising career outside the agency. He joined Thompson five years ago as president of the flagship New York office; he came from the agency now known as Lowe & Partners Worldwide, part of the Interpublic Group of Companies, where he had been executive vice president and managing director for the San Francisco office. Mr. Jeffrey, who was also a founder of the Goldsmith/Jeffrey agency in New York, was promoted to his current post in 2001.
Mr. Madel, 53, will be the first Thompson worldwide president to be based outside New York, in this case London. Mr. Madel, who joined Thompson in 1990, adds responsibilities for the Asian-Pacific operations to the duties of his current post, to which he was promoted in 1997.
The changes come as Thompson, the largest agency in the United States in revenue--and No. 4 globally, behind Dentsu, McCann-Erickson Worldwide Advertising and BBDO Worldwide---confronts some daunting challenges.
While Thompson has recently gained additional assignments from clients like Pfizer, the agency has also lost some accounts from prominent marketers including the Miller Brewing Company division of SAB-Miller and Sun Microsystems. Thompson has had to shake up the ranks of senior managers at offices in cities like Chicago, Detroit and San Francisco to help reassure clients.
The agency stumbled in efforts to develop an entertainment marketing division, dismantling a unit based in New York named Content @JWT in favor of handling those tasks out of the Detroit office. And Thompson, like many large agencies, is deemed in need of improving its creative output, particularly as clients must deal with rapidly changing marketing and media trend.
The challenges include the rise of the finicky youthful consumer cohort known as Generation Y and the need to develop alternatives to traditional ad forms as consumers zip, zap and fast-forward television commercials. One task facing Mr. Jeffrey is to take the J. Walter Thompson creative product to an even higher level. Another is to ensure that communications solutions for clients are coordinated across all disciplines as effective as possible. This referred to the Thompson offerings in areas as disparate as advertising, entertainment marketing, interactive marketing, direct marketing and health care advertising. Mr. Jeffrey, in a separate interview, acknowledged the scale and scope of what he would face.
"If you watch the movie Catch Me if You Can set in the 1960’s, you see the prominent brands are Pan Am and T.W.A.," Mr. Jeffrey said. "Forty years later, look at the airline industry. If you look at the ad industry, you could prognosticate something similar," he added. "If we don’t get our acts together, that could be us."
Who is the present worldwide president of Thompson?
选项
A、Bob Jeffrey.
B、Peter A. Schweitzer.
C、Michael Madel.
D、The post now is vacant.
答案
B
解析
文章第2段提到Peter A. Schweitzer将要把全球总裁的位子让给Mr. Madel。
转载请注明原文地址:https://kaotiyun.com/show/yieO777K
0
专业英语八级
相关试题推荐
Afullmoonwasshiningdownonthejungle.AccompaniedonlybyanIndianguide,theAmericanexplorerandarchaeologistEdward
Foraclearerpictureofwhatthestudentknows,mostofteachersuse【M1】______anotherkindofexaminationinadditiontoobje
Foraclearerpictureofwhatthestudentknows,mostofteachersuse【M1】______anotherkindofexaminationinadditiontoobje
Foraclearerpictureofwhatthestudentknows,mostofteachersuse【M1】______anotherkindofexaminationinadditiontoobje
Theyearwhichprecededmyfather’sdeathmadegreatchangeinmylife.IhadbeenlivinginNewJersey,workingindefenseplan
MurovyovkaNaturePark,aprivatenaturereserve,istheresultofthevisionanddeterminationofoneman,SergeiSmirenski.Th
TheCinemaThefirstmovingpictures,developedinthe1890’s,weredifferentfromwhatweknowaboutcinematoday.Because
A、TessoftheStormCountryB、TheAdventuresofSonnyandBuddyC、TheEdwardsFamilyD、WinniethePoohA
Aswellastheproblemsconcernedwithobtaininggoodqualityaudiorecordings,recordingalsoraisesimportanttheoreticalprob
Aswellastheproblemsconcernedwithobtaininggoodqualityaudiorecordings,recordingalsoraisesimportanttheoreticalprob
随机试题
最易形成慢发病毒感染的病原体是()
社会主义核心价值体系的构成内容是()
患者,女,60岁。体重50kg,以往无心血管病史,走路不慎滑入刚溶的石灰水中,两下肢Ⅱ°烫伤。按照国内常用补液公式计算,该患者第一个24小时输液总量(包括2000ml水分在内)应是
国家计算中心电子计算机系统,应按()要求供电。
市场有效意味着你可以随机挑选股票组成一个投资组合。()
如某投资者在4月21日购买某理财产品100万元,4月24日工作时间卖出,4月21日至4月24日每天的当日年化收益率(已扣除管理费用)如下表所示,问在此期间的理财收益为()元。
《教育规划纲要》指出教学理念和教育生产方式的转型是()。
让一个4岁半的幼儿看“牛、人、船、猪”四张图,要求拿出不同的一张,他拿出了“船”。是因为()。
令[*]
HowoldisKatie?
最新回复
(
0
)