首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences ha
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences ha
admin
2011-05-29
66
问题
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modem PR was largely an American invention, the U. S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate planning activities, compared to about one-third of U. S. companies. It may not belong before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts in knowing a second language. Less than 5 percent of Burson-Marshall’s U. S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the would so interdependent that there is no longer any such thing as foreign.
According to the passage, U. S. leadership in public relations is being threatened because of ______.
选项
A、shrinking cultural differences and new communication technologies
B、increased efforts of other countries in public relations
C、an unparalleled increase in the number of public relations companies
D、the decreasing number of multinational corporations technologies
答案
B
解析
本题询问的是美国在公共关系业中的领袖地位受到威胁的原因。从文章的第一段可以判断A、D、C所涉及的三点是公共关系业迅速发展和增长的原因,与题意不符。而根据第二段的内容可以肯定B为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/zx6O777K
0
考博英语
相关试题推荐
Readthearticlebelowaboutrelationshipwithcustomers.Foreachquestion(23-28)ontheoppositepage,choosethecorrectanswe
Lookatthechartsbelow.TheyshowthesalesoftelephonesindifferentdepartmentstoresfromMondaytoWednesday.Whichchart
AimsofAssetManagementAimofassetmanagementistoachievegreatesteffectivenessandprofitabilityfromproductionand
GBShasmarket-leadingallianceswiththeworld’sleadingsoftwarevendors—thesebroadanddeeprelationshipsbenefitourjoin
Inreality,thelinesofdivisionbetweensciencesarebecomingblurred,andscienceagainapproachingthe"unity"thatithadt
Theeffectofthebabyboomontheschoolshelpedtomakepossibleashiftinthinkingabouttheroleofpubliceducationinthe
Animportantpointinthedevelopmentofagovernmentalagencyisthecodificationofitscontrollingpractices.Thestudyofla
Charmistheultimateweapon,thesupremeseduction,againstwhichtherearefewdefenses.Ifyou’vegotit,youneedalmostnot
TheEnglishvocabularyisknownfora(an)______ofwordswhicharecomparativelyseldomusedinordinaryconversations.
Yourstoryaboutthefrogturningintoaprinceis______nonsense.
随机试题
熔焊时,产生飞溅的冶金原因是熔滴金属中吸收了空气中大量的氮气。
奶牛,产后10天,体温39.6℃,不愿站立,两后肢蹄壁敏感温热,趾动脉搏动明显;强行站立时,两后肢伸至腹下。该病最可能的原因是
确诊为急性阑尾炎的主要依据是()
痛经逐渐加重的原因最可能是本例确诊后的处置应选择
处理颅内压增高,错误的方法是
以下所列项目是“处方审核”的正确内容的是
三个刚片两两之间由两个链杆相连接构成的体系是( )。
职业技能的认证或者被认可的内容不包括()。
宪法规定了国家的根本制度,是国家的根本大法,所以宪法是不容改变的。()
沸腾∶沸点
最新回复
(
0
)