首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Think of theme parks and you think of roller coasters. The secret checking of the seat restraints, the stomach-sickening climb a
Think of theme parks and you think of roller coasters. The secret checking of the seat restraints, the stomach-sickening climb a
admin
2015-05-24
104
问题
Think of theme parks and you think of roller coasters. The secret checking of the seat restraints, the stomach-sickening climb and the visceral thrill of the drop are the hallmarks of a park visit. But as a metaphor for the industry, the roller coaster is all wrong. Making money from theme parks is a hard thing, not a thrilling rush. And coasters are not where the best chance of revenue growth lies.
This week’s July 4th celebrations marked the beginning of the summer season for America’s theme parks. Around the world, another year of moderate growth is expected: global attendance grew by 2.2% in 2006. Growth is slowest in the mature markets of North America and Europe, though the prospects look better in Asia. Scope to raise entry prices is limited by competition. At $300m or more, the economics of building a new park are "brutal", says Raymond Braun of Economic Research Associates, a consultancy.
In response, operators are concentrating on improving the customer experience, making greater use of their facilities and turning parks into multi-day destinations. Stronger theming helps to make a park more distinctive. Greater interactivity is also important. The "Men in Black" ride at Universal Studios in Orlando, Florida, in which passengers shoot at animatronics aliens, is a good example of what industry types like to call an "immersive" experience. Discovery Cove, another Florida park, takes that term literally, charging visitors premium prices to swim with dolphins and other animals.
Packing more people into parks risks turning visits into a series of queues interrupted by rides, rather than the other way round. "Queuing is a big nuisance," says Mark Fisher of Merlin Entertainments. One answer is to break up the boredom by putting entertainers into the queue. Another is to offer ride-reservation systems or special tickets that let people book a place in line without having to queue. Getting people through the park more efficiently is one way to increase the use of facilities. Extending the season is another. Tivoli, a park in the heart of Copenhagen, introduced a ten-day Halloween season in 2006 to sit alongside its summer and Christmas openings. "We used to be a seasonal business and now we are more or less a full-year business," says the park’s chief executive.
As squeezing growth out of existing parks becomes harder, operators are also looking to new markets. Indoor city-based attractions, which are cheap to build and easy to get to, have plenty of potential, even in mature markets. Emerging markets look promising, too. Asia’s top ten parks recorded attendance growth of 4.4% in 2006, much of it driven by Hong Kong Disneyland’s first full year of operation. As consumers in developing markets become wealthier, the industry will look a lot more thrilling.
According to Paragraph 3, an "immersive" experience
选项
A、brings the functions of facilities into full play.
B、drives visitors under the surface of liquid.
C、provides more chances to interact with animals.
D、gives customers deeper on-spot involvement.
答案
D
解析
词义理解题。文中在说immersive experience时提到了“黑衣人”项目和与海豚畅游的项目,此外,前文提到了游客与公园的互动,因此D项正确。
转载请注明原文地址:https://kaotiyun.com/show/0t74777K
0
考研英语一
相关试题推荐
HenryKissingermaybethemostsuccessful,certainlythemostflamboyant,SecretaryofStatetoholdthatofficeinmoderntime
Wehaveknownforalongtimethattheorganizationofanyparticularsocietyisinfluencedbythedefinitionofthesexesandt
You,LiMing,asthedirectorofadigitalmediacompany,aredecidingtowriteamemorandumtothetrainingmanager,DavidPrin
Youhavelosttheoriginalofadiplomayoureceivedfromacollegewhereyoustudied.Writetothedirectorofthecollegetoa
Nowmedicalresearchersarediscoveringatruism:"alcoholandtobaccodonotmix."Thesetwosubstances,bothdangeroustoheal
Nowmedicalresearchersarediscoveringatruism:"alcoholandtobaccodonotmix."Thesetwosubstances,bothdangeroustoheal
In1926,whilefilmingTheKingofKings,directorCecilB.DeMillemovedhiscastandcrewtoCatalinaIsland,offthecoastof
In1926,whilefilmingTheKingofKings,directorCecilB.DeMillemovedhiscastandcrewtoCatalinaIsland,offthecoastof
TheU.S.SecretService,whichstudies"targetedviolence",providesinsightontheurgencyoftheneedinits2002"SafeSchool
随机试题
A.便秘B.凝血障碍C.锥体外系症状D.诱发或加重溃疡病E.诱发或加重支气管哮喘吗啡和阿司匹林均不具有的不良反应是()
糖酵解过程中催化ATP生成的酶是
根据《宪法》的规定,下列关于公民基本权利的宪法保护的表述,哪一项是正确的?()
银行汇票出票人在票据上的签章为()。
员工对努力工作能够完成任务的信念强度,称为()。
在预算周期的环节中,()是整个预算周期的重要环节。
嘉午台是秦岭崇山峻岭中的一座山峦叠起、奇峭突兀的峻峰,有______之称。
《普通高中生物课程标准(实验)》关于“种群数量的变化”的具体内容要求是:尝试建立数学模型解释种群的数量变动。某教材该节教学内容首先简单介绍了建构种群增长模型的方法,并通过材料补充了建立数学模型的一般步骤;之后分别阐述了两种种群数量的增长方式:“种群增长的‘
西周史伯提出“尚和去同”,这一思想包含的哲学道理是()
习近平指出,实现中华民族伟大复兴,就是中华民族近代以来最伟大的梦想。这个梦想,凝聚了几代中国人的夙愿,体现了中华民族和中国人民的整体利益,是每一个中华儿女的共同期盼。中国梦归根到底是
最新回复
(
0
)