首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Because it takes much time, and it increases the cost of the product or service. B、Because the cost of materials is high. C、Be
A、Because it takes much time, and it increases the cost of the product or service. B、Because the cost of materials is high. C、Be
admin
2019-09-16
33
问题
Advertisement is the difficult business of bringing information to great numbers of people. The purpose of an advertisement is to make people respond to an idea, such as helping prevent forest fires, or to make them want to buy a certain product or service. (16)At the beginning of the 20th century, advertisement was described as “salesmanship in print”. If this definition were expanded to include radio and television, it would still stand today. The most effective way to sell something is through person-to-person contact. (17)But the cost of person-to-person selling is high because it takes a great deal of time, and it increases the cost of the product or service. Advertising distributes the selling message to many people at one time. (18)The first printed advertisement in the English language appeared in 1278, more than a century before Shakespeare’s first play was produced. This early advertisement was the work of William Caxton, England’s first printer, who used it to advertise religious books from his own workshop. Caxton posted small printed notices along London’s main streets. Besides advertising his product, he identified his shop with a red-striped shield so that customers could find it easily. This same sort of simple informational advertising is still used. Examples are the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.
Questions 16 to 18 are based on the passage you have just heard.
16.When was advertisement described as “salesmanship in print”?
17.Why is the cost of person-to-person selling high?
18.When did the first printed advertisement in the English language appear?
选项
A、Because it takes much time, and it increases the cost of the product or service.
B、Because the cost of materials is high.
C、Because the salaries of the salesclerks are high.
D、Because advertisements cost a lot.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/2op7777K
0
大学英语四级
相关试题推荐
TheBritishgovernmentrecentlyannouncedaproposaltointroducehealthcareaccessfeesformigrantsandlong-termvisitorsth
Designingforsustainability:whatarethechallengesbehindgreenmaterials?[A]LearningtosurfinCalifornia’sicybreakers,
Millennials(千禧世代)aretakingtelecommuting(远距离工作)toawholenewlevel.Theyviewvirtualforeignworkexperienceashavingeq
Foodwastehasbeenachronicproblemforrestaurantsandgrocerystores—withmillionsoftonslostalongthewayascropsareh
A、Becauseorangestendedtodryoutduringshipping.B、BecauseFloridaorangeswereverysmall.C、Becausetherewasnogreatdem
ProtestsattheuseofanimalsinresearchhavetakenanewandfearfulcharacterinBritainwithattemptedmurderoftwoBritis
A、Itaffectsthegrowthoftrees.B、IthasbeenincreasingsincetheIceAge.C、Itisdeterminedbythechemicalsintheair.D、
A、$20,000everyyear.B、S5,100everytwoyears.C、$510everyyear.D、$200everytwoyears.D
A、Theyhavenotenoughmoney.B、Theyhavetoleavehome.C、Theyfeeluselessandlonely.D、Theyhavenochildrenorrelatives.C
Howdowegetmorepeopletoincreasetheirconsumptionofiron-richfoods?Manynutritionists【C1】______theincreaseofanumber
随机试题
1917年11月7日,列宁和布尔什维克党领导彼得格勒工人以及士兵群众,通过武装起义推翻了资产阶级临时政府,取得了十月社会主义革命的胜利。十月社会主义革命的伟大意义是()
下列有关检验批重新验收及让步验收说法正确的是()。
无论是否指定科目都可以查询的账表是()。
入境货物检验检疫的一般工作程序是()。
关于基金募集申请的注册,下列说法正确的是()。
下列对利率变动的影响最为直接与明显的经济政策是()。
佛教四谛中的“苦谛”认为人生有生、老、病、死等多种苦,还有()种烦恼。
一、注意事项1.申论考试与传统的作文考试不同,是分析驾驭材料的能力与表达能力并重的考试。2.仔细阅读给定的资料,按照后面提出的“作答要求”依次作答在答题纸指定位置。3.答题时请认准题号,避免答错位置影响考试成绩。4.作答时必须使用黑
以下属于金国的中央官制的是()
Peoplewillfindthisvalleyabeautifulplace______theymayspendtheirweekends.
最新回复
(
0
)