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  3. One factor that can influence consumers is their mood state. Mood may be defined【B1】______a temporary and mild positive or negat

One factor that can influence consumers is their mood state. Mood may be defined【B1】______a temporary and mild positive or negat

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问题     One factor that can influence consumers is their mood state. Mood may be defined【B1】______a temporary and mild positive or negative feeling that is generalized and not tied【B2】______any particular circumstance. Moods should be 【B3】______ from emotions which are usually more intense, 【B4】______to specific circumstances, and often conscious. 【B5】______ one sense, the effect of a consumer’ s mood can be thought of in 【B6】______ the same way as can our reactions to the 【B7】______ of our friends—when our friends are happy and "up", that tends to influence us positively, 【B8】______ when they are "down", that can have a 【B9】______ impact on us. Similarly, consumers operating under a【B10】______mood state tend to react to stimuli in a direction【B11】______with that mood state. Thus, for example, we should expect to see【B12】______in a positive mood state evaluate products in more of a【B13】______manner than they would when not in such a state.【B14】______, mood states appear capable of【B15】______a consumer’ s memory.
    Moods appear to be【B16】______influenced by marketing techniques. For example, the rhythm, pitch, and【B17】______of music has been shown to influence behavior such as the【B18】______of time spent in supermarkets or【B19】______to purchase products. In addition, advertising can influence consumers’ moods which, in【B20】______, are capable of influencing consumers’ reactions to products.
【B9】
选项 A、relative
B、decisive
C、negative
D、sensitive
答案C
解析 考查上下文语义及形容词辨析。根据上文“…that tends to influence us positively，”和后文的转折语气，不难看出当朋友们的情绪“低落”时，对我们的影响当然是消极的，如同此处的down跟上文的up构成反义一样，此处应该与上文的positive构成反义。C．negative意为“消极的”，符合句意，为正确选项。relative意为“相关的，相对的”；decisive意为“决定性的”；sensitive意为“敏感的”，均不符合题意。
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