首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
FIRST IMPRESSIONS COUNT A Traditionally uniforms were - and for some industries still are - manufactured to protect the worker.
FIRST IMPRESSIONS COUNT A Traditionally uniforms were - and for some industries still are - manufactured to protect the worker.
admin
2014-05-25
22
问题
FIRST IMPRESSIONS COUNT
A Traditionally uniforms were - and for some industries still are - manufactured to protect the worker. When they were first designed, it is also likely that all uniforms made symbolic sense - those for the military, for example, were originally intended to impress and even terrify the enemy; other uniforms denoted a hierarchy - chefs wore white because they worked with flour, but the main chef wore a black hat to show he supervised.
B The last 30 years, however, have seen an increasing emphasis on their role in projecting the image of an organisation and in uniting the workforce into a homogeneous unit - particularly in ’customer facing’ industries, and especially in financial services and retailing. From uniforms and workwear has emerged ’corporate clothing’. "The people you employ are your ambassadors," says Peter Griffin, managing director of a major retailer in the UK. "What they say, how they look, and how they behave is terribly important." The result is a new way of looking at corporate workwear. From being a simple means of identifying who is a member of staff, the uniform is emerging as a new channel of marketing communication.
C Truly effective marketing through visual cues such as uniforms is a subtle art, however. Wittingly or unwittingly, how we look sends all sorts of powerful subliminal messages to other people. Dark colours give an aura of authority while lighter pastel shades suggest approachability. Certain dress style creates a sense of conservatism, others a sense of openness to new ideas. Neatness can suggest efficiency but, if it is overdone, it can spill over and indicate an obsession with power. "If the company is selling quality, then it must have quality uniforms. If it is selling style, its uniforms must be stylish. If it wants to appear innovative, everybody can’t look exactly the same. Subliminally we see all these things," says Lynn Elvy, a director of image consultants House of Colour.
D But translating corporate philosophies into the right mix of colour, style, degree of branding and uniformity can be a fraught process. And it is not always successful. According to Company Clothing magazine, there are 1000 companies supplying the workwear and corporate clothing market. Of these, 22 account for 85% of total sales - £380 million in 1994.
E A successful uniform needs to balance two key sets of needs. On the one hand, no uniform will work if staff feel uncomfortable or ugly. Giving the wearers a choice has become a key element in the way corporate clothing is introduced and managed. On the other, it is pointless if the look doesn’t express the business’s marketing strategy. The greatest challenge in this respect is time. When it comes to human perceptions, first impressions count. Customers will size up the way staff look in just a few seconds, and that few seconds will colour their attitudes from then on. Those few seconds can be so important that big companies are prepared to invest years, and millions of pounds, getting them right.
F In addition, some uniform companies also offer rental services. "There will be an increasing specialisation in the marketplace," predicts Mr Blyth, Customer Services Manager of a large UK bank. The past two or three years have seen consolidation. Increasingly, the big suppliers are becoming’managing agents’, which means they offer a total service to put together the whole complex operation of a company’s corporate clothing package - which includes reliable sourcing, managing the inventory, budget control and distribution to either central locations or to each staff member individually. Huge investments have been made in new systems, information technology and amassing quality assurance accreditations.
G Corporate clothing does have potential for further growth. Some banks have yet to introduce a full corporate look; police forces are researching a complete new look for the 21st century. And many employees now welcome a company wardrobe. A recent survey of staff found that 90 per cent welcomed having clothing which reflected the corporate identity.
Questions 28-33
The passage First Impressions Count has seven paragraphs A-G.
Which paragraphs discuss the following points?
Write the appropriate letters A-G in boxes 28-33 on your answer sheet.
Example Answer
the number of companies supplying the corporate clothing market D
involving employees in the selection of a uniform
选项
答案
E
解析
转载请注明原文地址:https://kaotiyun.com/show/7UNO777K
本试题收录于:
雅思阅读题库雅思(IELTS)分类
0
雅思阅读
雅思(IELTS)
相关试题推荐
SetA={2,4,6},SetB={2,4,6,8,10,12}.NowwhatisthepossiblenumberofSetC,suchthatAisasubsetofCandCis
Thereare10studentsinaclassroom.Ifeachstudentshakeshandswithexactly3otherstudents,whatisthetotalnumberofha
Thereare20classesinSchoolY.Thenumberofstudentsineachclassiseither27or28.Nowtheschoolplanstosetoneextra
Ifnandmarepositiveintegersandmisafactorof35,whatisthegreatestpossiblenumberofintergersthatcanbeequalto
Pointaandbareonthenumberline,thedistancebetweenaandbis7,ifa=7,whatisthepossiblevalueofb?
Themedianof21differentintegersis17.Whichofthefollowingistheleastpossibleoftherangeoftheseintegers?
Traditionallyeconomicswasdubbedthe"dismalscience"inresponsetothenotionthatscarcityisitsfoundation,andit
Theproblemwithactivistsisthatfartoooftentheymerely______theprotectionofvariousecosystems,insteadoftakingalea
GeographersandhistorianshavetraditionallyheldtheviewthatAntarcticawasfirstsightedaround1820,butsomesixteenth-ce
随机试题
女性,66岁,腹痛、腹胀伴频繁呕吐,停止排气排便7小时时入院。2年前因十二指肠溃疡穿孔行胃大部切除术,查体:腹平,全腹均有轻度压痛。此患者最应该做的检查是
A.尸斑B.尸冷C.尸僵D.尸体腐败E.尸臭死亡后24小时,先在右下腹出现,逐渐扩展至全腹,最后波及到全身的是指
可摘局部义齿的直接固位体由哪几部分组成
土建工程基础定额和安装工程预算定额都属于()
与监理规划相比,项目监理实施细则更具( )。
关于通信系统的电源线敷设的说法,错误的是()。
税收的基本特征中不包括()。
Amongalltheworthyfeelingsofmankind,loveisprobablythenoblest,buteveryonehashis/herownunderstandingofit.Th
Athiefdroppedawinninglotteryticket(彩票)atthesceneofhiscrime,buthehasbeengivenalessonin【C1】________.Theman
A、Takesomemedicine.B、Haveagoodrest.C、Betreatedinhospital.D、Takeaninjection.B对话中女士说:“大夫,我感觉身体不舒服。”男士回答:“好好休息一下,这样你就
最新回复
(
0
)