首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan. As you
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan. As you
admin
2015-03-27
53
问题
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan.
As you listen, for questions 1-12, complete the notes, using up to three words or a number.
After you have listened once, replay the recording.
How to write a tourism marketing plan
【L1】A tourism marketing plan helps you make marketing decisions by arranging tasks, selecting messages, and______to promote your area.
【L2】______about the travelers of your area is necessary for an effective plan.
【L3】First, you should set your______.
【L4】Your marketing goals should be far-ranging so that they can be accomplished through______.
【L5】SWOT is short for______,______,______and Threats.
【L6】Strengths and weaknesses are______that could have an impact on your market position.
【L7】Opportunities and threats are external forces that influence your______.
【L8】Thirdly, create a community or______.
【L9】Make______of the features your area offers including food and accommodation, etc.
【L10】Fourthly, recognise your______.
【L11】Ask for______information such as gender, age, income and home town.
【L12】Finally, set marketing objectives for each______.
【L6】
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan.
As you listen, for questions 1 to 12, complete the notes using up to three words or a number.
After you have listened once, replay the recording.
You now have 45 seconds to read through the questions.
[pause]
Now listen, and complete the notes.
[pause]
Woman: Good afternoon, everyone. I am very glad to stand here to say something on how to write a tourism marketing plan.
A tourism marketing plan helps guide your marketing decisions by assigning tasks, choosing marketing messages, and allocating funds to promote your area. It solidifies what you will say and how you will say it to entice potential visitors to your area. A successful plan requires specific information about the people who travel to your area and what they want while they stay there. Here I will suggest an easy-to-follow guide to help you write your tourism marketing plan.
Firstly, you should define your objectives. These should be broad-reaching goals your organisation would like to accomplish through a marketing plan. For example, you could attempt to increase the number of tourists who come to your area or the number of dollars each visitor spends in local shops.
Secondly, perform a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Strengths and weaknesses are internal factors that could affect your position in the marketplace, such as plentiful natural features or a lack of banquet halls. Opportunities and threats represent external forces that affect your marketing capabilities.
Thirdly, create a community or area profile. Make a master list of the features your area offers including lodging, restaurants, retail shops, attractions, parks, water features and other amenities that will appeal to travelers.
Fourthly, identify your target markets.
Survey your visitors to determine who they are and what they like to do. Ask for demographic information that will help you purchase the appropriate media in the right markets, such as gender, age, income and hometown. Create market segments based on targeted characteristics, for instance, families living in a nearby city who take day trips to your area or retired couples from a neighbouring state who visit your community annually.
Finally, choose marketing objectives for each market segment.
For instance, you could want to increase awareness of day-tripping opportunities in the market segment.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part One. You now have 20 seconds to check your answers.
[pause]
选项
答案
INTERNAL FACTORS
解析
根据提示信息和上述关键句,判定应填之词是internal factors.
转载请注明原文地址:https://kaotiyun.com/show/87Od777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whyisthespeakercalling?
Whomostlikelyarethespeakers?
A、 B、 C、 CSincethefirstspeaker’sapartmentisonahighfloor,thesecondspeakerguessesthatithasa
Whatistheproblem?
Whatarethespeakersmainlytalkingabout?
WhatkindofbusinessisDombeyandSons?
A、 B、 C、 AItcanseat500peopleanswershowlargeistheauditorium.Choice(B)usesthesimilarwordlargerin
A、 B、 C、 B正确答案是(B)。(C)是通过重复使用题干中的people设置的陷阱。(A)中的lower是“减少,放下,降低(声音或音调)”的意思,(C)中的that是“那个程度(这个程度)”的意思。
Whatproductarethespeakersdiscussing?
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.MarketResearch:theimportanceofdoingmarketresearc
随机试题
我国《专利法》规定对外观设计专利申请进行()
与气的来源化生密切相关的脏腑有
在环境噪声现状测量中,下列( )噪声不需增加昼间、夜间的测量次数。
()是国家的经济在不受伤害条件下正常运行,确保本国最根本的经济利益不受伤害的态势。
根据《刑法》及有关规定,属于自首的情节有()。(2012年)
我国公民的基本权利包括()。
阴晴圆缺:生死存亡
当一只鱼鹰捕捉到一条白鲢、一条草鱼或一条鲤鱼而飞离水面时,往往会有许多鱼鹰几乎同时跟着飞聚到这一水面捕食。但是,当一只鱼鹰捕捉到的是一条鲶鱼时,这种情况却很少出现。以下哪项,如果正确,最能合理地解释上述现象?
数据仓库与数据库的主要区别是前者面向______型数据,后者则是面向操作型数据。
按行优先顺序存储下三角矩阵A。的非零元素,则计算非零元素aij(1≤j≤i≤n)的地址的公式为Loc(aij)=Loc(a11)+【】。
最新回复
(
0
)