2. 外语
  3. •write an answer to one of the questions 2-4 in this part. •Write 200-250 words on the answer paper. •Write the question number

•write an answer to one of the questions 2-4 in this part. •Write 200-250 words on the answer paper. •Write the question number

admin2010-01-29  56
问题 •write an answer to one of the questions 2-4 in this part.
•Write 200-250 words on the answer paper.
•Write the question number in this box at the top of the answer paper.
1. Question 2
•Your company produces high-quality office furniture. You have been asked by your head to write about your latest sales promotion.
•Write the report to the Marketing Director, including the following information:
     •why the promotion was conducted
     •how the promotion was conducted
     •what results it has brought about
     •what lessons can be drawn from it.
2. Question 3
•One of your distributors wrote and asked whether your company would lower the price in their region to maintain the present market share. Your Sales Manager has asked you to write a letter to answer the distributor.
•Write your letter of reply, including the following information:
     •declining the proposal for price reduction
     •directing the customer’s attention to the superior quality
     •assuring the distributor of better after-sale services
     •expressing thanks for their cooperation.
3. Question 4
•As the personnel director of the company you work for, you have been asked to write a proposal on how to solve the problem of the high rate of resignation.
•Write a proposal to your managing director, including the following information:
     •the background for making a survey for this proposal
     •a brief description of your findings in the survey
     •the emplgyees’ demands
     •any suggestions or recommendations.
选项
答案Dear Mr. Blake, We learnt from your letter of May 10th, asking us to make a price reduction in our supplies. Much as we would like to assist you to maintain our present market share and expand our sales, we are sorry to say that we cannot see our way m make any further reduction. Our prices have been very closely calculated. Thanks to the excellent quality of our products, considerable business has been done with many customers in the European markets at our prices. We believe a fair comparison of the quality between our products and similar articles from other suppliers will convince them that our quotation is reasonable and it’s the superior quality of our supplies that makes the price difference. We understand very well that there has been increasing competition in the market and our customers are exposed to similar goods of different quality at different prices. It is only natural that they will take the quality into consideration before they make any decision. It goes without saying that we will do whatever we can to help you in developing your business and we are going to take effective measures to improve our after-sale service so that we can not only maintain our existing market share but also win over potential customers. We should like to take this opportunity to thank you again for the full support and close cooperation you have extended us in the past years. Sincerely yours,
解析
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