首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term
admin
2015-05-12
39
问题
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term "rationality"【C2】______the traditional economic sense that assumes【C3】______consumers behave rationally when they carefully consider all alternatives【C4】______choose those that give them the greatest utility(i. e. , satisfaction).【C5】______a marketing context, the term " rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on. "Emotional" motives imply the selection of goods【C8】______to personal or subjective criteria — the desire【C9】______individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______the individual’s own needs as【C14】______as on past behavioral, social, and learning experiences. What may appear【C15】______irrational to an outside observer may be perfectly rational【C16】______the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image(such as a fragrance)is a perfectly rational form of consumer behavior.【C17】______behavior did not appear rational to the person who undertakes it【C18】______the time that it is undertaken, obviously he or she would not do it.【C19】______the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests.
【C16】
选项
A、with
B、within
C、without
D、for
答案
B
解析
语境搭配。本句末有field“领域”一词,所以填within,指这个领域之内。
转载请注明原文地址:https://kaotiyun.com/show/AzMO777K
本试题收录于:
CATTI二级笔译综合能力题库翻译专业资格(CATTI)分类
0
CATTI二级笔译综合能力
翻译专业资格(CATTI)
相关试题推荐
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
LeonarddaVinci,thefamousItalianpainter,wasalsodistinguishedforhiscontributionstoarchitecture.
AseriesofstudiesintheJournalofConsumerResearchexploredobservers’reactionstopeoplewhobroke_________normsonlysli
Teachersneedtobeawareoftheemotional,intellectual,andphysicalchangesthatyoungadultsexperience.Andtheyalsoneed
Teachersneedtobeawareoftheemotional,intellectual,andphysicalchangesthatyoungadultsexperience.Andtheyalsoneed
Teachersneedtobeawareoftheemotional,intellectual,andphysicalchangesthatyoungadultsexperience.Andtheyalsoneed
随机试题
A、Thedistancetravelled.B、Theincidenceofroadaccidents.C、Thespendingongas.D、Thenumberofpeopletravelling.A细节推断题。新闻
属于国际经济法领域普遍性国际公约的有()
Bynowyouknowthat【C1】______yourmoney’sworthisnotjustamatterofluck.Itismoreoftenthe【C2】______ofbuyingskill【C
甲亢代谢率增高症候群不包括
患者,男,17岁,高热5天伴纳差3天就诊,当天查血压105/75mmHg,左躅趾甲沟部破溃流脓,左侧小腿肿胀,皮肤发红不明显。白细胞计数20×109/L,中性粒细胞百分比为0.85%。左躅趾经清创处理后必须应用
针对学生个别差异而采用的适应性教学,其追求的是维持学生学业上的平等。()
被监视居住的犯罪嫌疑人、被告人不得离开住处或指定的居所,但行动不受限制。()
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性:
下列程序输出的结果是()。#includefunl(chara,charb){charc;c=a;a=.b;b=c;)fun2(ehar*a,charb){charc;c=*a;*a=b;b=c;)
Itis【C1】______spring,andallofusarethankfultoseetreesbloomingandbirds【C2】______tonestagain.Justaboutallof
最新回复
(
0
)