首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
财经
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
admin
2015-01-08
69
问题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It’ s iniquitous," they say, "that this entirely unproductive industry(if we can call it that)should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays ..."
The poor old consumer! He’ d have to pay a great deal more if advertising didn’ t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.
Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’ s the best advertisement for advertising there is!
The attitude of the author toward advertisers is______.
选项
A、appreciative
B、trustworthy
C、critical
D、dissatisfactory
答案
A
解析
appreciative意为“赞赏的”;trustworthy意为“可信赖的”;critical意为“批评的”:dissatisfactory意为“不满意的”。C、D可首先排除。而作者并非是说每个广告都是可以相信的,只是总体上说明了广告的各种好处。所以答案为A。
转载请注明原文地址:https://kaotiyun.com/show/EDgc777K
本试题收录于:
英语题库银行系统招聘考试分类
0
英语
银行系统招聘考试
相关试题推荐
Ingeneral,oursocietyisbecomingoneofgiantenterprisesdirectedbyabureaucraticmanagementinwhichmanbecomesasmall,we
Whatdidyourparentsthinkaboutyourdecision?Theyalwaysletmedo_____IthinkIshould.
Shoppinghasalwaysbeensomethingofanimpulseactivity,inwhichobjectsthatcatchourfancvwhilestroilingareimmediately
Shoppinghasalwaysbeensomethingofanimpulseactivity,inwhichobjectsthatcatchourfancvwhilestroilingareimmediately
refertothefollowingarticle.Proponentsofdifferentjazzstyleshavealwaysarguedthattheirpredecessor’smusicalstyledi
refertothefollowingarticle.Proponentsofdifferentjazzstyleshavealwaysarguedthattheirpredecessor’smusicalstyledi
Proponentsofdifferentjazzstyleshavealwaysarguedthattheirpredecessor’smusicalstyledidnotincludeessentialcharacte
随机试题
国际商会编撰的《国际贸易术语解释通则》于1936年首次公布,分别于1953年、1967年、1976年、1980年、1990年、2000年和2010年进行了七次补充和修订,2010年版于2011年1月1日正式生效。下列说法正确的是()
关于X线的叙述,错误的是
联合应用抗生素,下列哪项是错误的
无眩晕、无听力障碍和肌力完好的患者,出现右上肢指鼻试验不正确和轮替动作差、右下肢跟膝胫试验差。病损部位在( )。
权属档案的完整性体现在两个方面,即()。
下列关于城市噪声的叙述错误的是()。
下列关于注册商标续展的有关说法中,正确的是()。
关于面试的说法,错误的是()。
Inancienttimesthemostimportantexaminationswerespoken,notwritten.IntheschoolsofancientGreeceandRome,testingus
Theendofthefinancialyearisapproachingand,withit,theAGM,whenwewillhavetogiveanaccountoftheyear’sproceedin
最新回复
(
0
)