首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the article below about marketing. •Choose the best word or phrase to fill each gap from A, B, C, or D on the opposite pag
•Read the article below about marketing. •Choose the best word or phrase to fill each gap from A, B, C, or D on the opposite pag
admin
2010-01-22
80
问题
•Read the article below about marketing.
•Choose the best word or phrase to fill each gap from A, B, C, or D on the opposite page.
•For each question 19--33, mark one letter (A, B, C, or D) on your Answer Sheet.
Marketing
Mergers agencies find out whether there is a demand for a product and what sort of demand it is. They will want to know if there are competitors to the product they are going to place; who will use it--men, women, or both; will there be only one section of men or women who will use it, would a low price (19) more customers, or would they need to add something to it to make it popular, or change its packaging— (20) it? For the (21) to these and other questions they will make a survey--an examination--of the market. The survey most people are (22) with is the questionnaire; where a (23) --a specially selected group of people--are asked questions about products they use: and why they buy them. But market research techniques can be more complicated than this, (24) for example, a group of people discussing a subject, say, (25) hygiene, to find out if a new toothpaste will sell. Tests may be made by giving away (26) samples of the new product, or reactions to a brand name--the name of a product--may be studied to find out whether a new product will be (27) on the market. From the information (28) , the marketing companies can prepare their advertising campaign--the (29) plan.
There are two types of advertising--product and brand advertising. Product advertising tells people that a new invention or device is being sold. Perhaps a new design of typewriters with special (30) or a new pen that is easier to use. Brand advertising tells people there is a new name on the (31) . A product, what it does, and how it is made, could be the same as (32) , for example, soap powder, but its name is different. In the UK there are basically (33) two detergent, or soap companies which produce hundreds of brand names for powders that are really the same product.
选项
A、general
B、connected
C、aware
D、familiar
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/FVsO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•ReadthearticlebelowaboutsicknessatworkinBritain.•ChoosethecorrectwordtofilleachgapfromA,B,CorDonthe
•Readthetextbelowaboutcustomercare.•Inmostofthelines(41-52)thereisoneextraword.Itiseithergrammaticallyinc
•Readthetextbelowaboutcustomercare.•Inmostofthelines(41-52)thereisoneextraword.Itiseithergrammaticallyinc
•Readthetextbelowaboutbusinessonline.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerShee
•Readthetextbelowaboutbusinessonline.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerShee
•ReadthearticlebelowaboutIevelsOfmanagement.•ChoosethecorrectwordtofilleachgapfromA,B,CorD.•Foreach
•ReadthearticlebelowaboutIevelsOfmanagement.•ChoosethecorrectwordtofilleachgapfromA,B,CorD.•Foreach
•Readthistexttakenfromabusinessmagazine.•Choosethebestsentencetofilleachofthegaps.•Foreachgap(9-14),
Readthistexttakenfromanarticleaboutaccounting.Choosethebestsentencetofilleachofthegaps.Foreachgap(9-14),m
ThemergerwasexpectedtohelpthecombinedcompanytoThecompanydecidedtosellsomeofitspremisesinorderto
随机试题
从事国际货币关系的协调、管理或国际金融业务的经营,促进世界经济发展的组织是()
镜下血尿判断标准是新鲜尿离心沉淀后,每高倍镜视野红细胞数为()
下列哪项是外科腹痛的特点
2010年12月1日,甲与乙签订了一份房屋租赁合同。合同约定:甲将房屋10间出租给乙开餐馆,每月租金人民币1万元。合同还约定,本合同自2011年1月1日起生效。合同签订后,乙要求甲于10日内将房屋交其使用,因甲的房屋腾空需要一定时间,直到2010年12月3
影响期末基金单位资产净值的因素不包括()。
已知向量a=(sin3x,cosx),b=(cosx,cosx),x∈R,设函数f(x)=a·b,已知△ABC的三个角A、B、C的对边分别为a、b、c且A+B≥C.c=2.f(C)=0,若向量m=(,sinA)与n=(1,sinB)互相平行,求A的值.
卧薪尝胆:春秋()
完成下述文件格式:指出在哪些图中遗漏了哪些数据流。回答时请用如下形式之一:XX图中遗漏了XX加工(或文件)流向XX加工(或文件)的XX数据流。XX加工XX遗漏了输入(或输出)数据流XX。
编译的优化工作对于下面程序段构造的控制流程图有______个基本块。A:=0j:=100
Theframeneedstobestrongenoughtosupporttheengine.
最新回复
(
0
)